The commodification of African wildlife: A controversial business Published by Kate Douglas on 19 January 2017 Wildlife expert says African animals are worth more alive, and in Africa.
Influencer marketing: How Kenyan brands are partnering with celebs and bloggers Published by Nelly Murungi on 17 January 2017 Lately Kenyan brands have been partnering with influencers to connect to customers in authentic ways.
Gabon counts on football tournament to help boost economy Published by Moki Edwin Kindzeka on 12 January 2017 Business owners hope that AFCON 2017 will revive interest in Gabon as a tourist destination.
African footballers face sobering reality, dashed hopes abroad Published by Moki Edwin Kindzeka on 10 January 2017 Many African youngsters dreaming of becoming wealthy football stars abroad face an uphill battle, a new report finds.
South African company predicts Trump win (and Brexit) where polls fail Published by Kate Douglas on 15 November 2016 BrandsEye is using social media to find out what people really think.
Renting kids’ toys? Yes, there’s a company doing it Published by Kate Douglas on 4 November 2016 Monthly toy rentals in Cape Town mean kids outgrowing toys is less of a problem.
South African animator on what gives the country’s industry a global edge Published by Kate Douglas on 12 October 2016 South Africa’s nascent industry can capitalise on a weak rand and demand for African content.
The interactive Kenyan web series with over a million views on Facebook Published by Kate Douglas on 20 September 2016 Tuko Macho is a fictional series about a vigilante group in Nairobi that kidnaps criminals and asks Kenyans to vote online for whether they should live or die.
Why Chad is sponsoring a French football team Published by Kate Douglas on 8 September 2016 FC Metz’s new player jerseys now bear the slogan, ‘Tchad: Oasis du Sahel’ (‘Chad: Oasis of the Sahel’). Here is why.
Kenya’s SportPesa sees Premier League team sponsorship as ‘the best marketing tool’ Published by Alfonce Mbizwo on 26 July 2016 SportPesa, the Kenya-based online sports betting company, recently signed a multi-million pound deal to sponsor English Premier League side Hull City AFC.
How this Nigerian built a business by promoting African cultures Published by Dinfin Mulupi on 25 July 2016 Tradition and technology meet in a range of apps and web videos celebrating African heritage and language.
Rich Nigerians will not attend your fine-dining event: PR expert shares her insights Published by Kate Douglas on 21 July 2016 Insight into public relations trends in Africa.
Nigeria’s film industry is taking off Published by Steve Omanufeme on 18 July 2016 The Nollywood film industry is not just about entertainment; it is also a moneymaker.
South Africa’s Ascendis seeking slice of growing global sports nutrition market Published by Kate Douglas on 15 July 2016 The global wellness and natural medicine industry is expected to be a trillion-dollar industry by 2017.
