Consumer Goods

Profit-making idea: Converting street hawkers into powerful marketing activators

Published by Nelly Murungi on 26 August 2019

‘Someone has to build a solution that turns hawkers into a far more productive activation force for businesses.’

Ghanaian entrepreneur builds clothing business that exports to US and European retailers

Published by Staff Writer on 5 August 2019

Designing a profitable business model.

Major shifts in Nigeria’s consumer landscape

Published by Staff Writer on 31 July 2019

‘Competition for consumers’ wallets has never been tougher.’

The journey so far: Margaret Hirsch, co-founder, Hirsch’s

Published by Nelly Murungi on 1 June 2019

‘My advice to entrepreneurs is to never borrow a cent. Sell your skills, in the beginning, to get yourself money.’

Nike, MTN, Dangote: Ranking Africa’s top brands

Published by Staff Writer on 28 May 2019

The most admired brands on the continent.

The role of rural women in making home brew: a Rwandan case study

Published by Chika Ezeanya-Esiobu on 20 May 2019

The possibility of indigenous beverages to contribute to economic empowerment.

IFC case study: Tanzanian consumer goods company expands to Rwanda

Published by Christine Wambaa on 20 May 2019

Business is booming for Bakhresa, a company that produces wheat flour.

The journey so far: Feleg Tsegaye, founder, Deliver Addis

Published by Nelly Murungi on 19 May 2019

‘Hire people who see things differently than you [do] for the roles you’re weakest at.’

Tanzanian food entrepreneur understands the value of branding

Published by Erla Rabe on 15 April 2019

Providing consistent high-quality products, packaging and branding led to success for Jennifer Bash, Tanzanian-based CEO of Alaska Tanzania.

Turning a fresh water supply problem into a business: Lessons from two entrepreneurs in Kenya

Published by Vince Matinde on 25 February 2019

The early challenges of not having fresh drinking water in their homes in Kenya gave way to an idea that would lead to the establishment of a water processing business.

Ben Leo: The fast-growing consumer potential of Africa’s secondary cities

Published by Ben Leo on 13 February 2019

Consumer-focused companies in Africa typically limit their focus to a handful of national capitals or major cities.

Three imperatives for winning in Africa: An interview with Coca-Cola’s former president of Africa

Published by Alexander Cummings and Acha Leke on 5 February 2019

Alexander Cummings discusses the continent’s potential and ways companies can establish a presence there by partnering for development and building local relevance.