Serial entrepreneur Simeon Ononobi is going global with a new way to advertise Published by Justin Probyn on 10 June 2016 ‘The more I travel, the more I try to relate to the communities and the places I go to, to see if I can solve a global problem rather than a local one.’
How this health worker transitioned into a media entrepreneur Published by Jabulile Sopete on 8 June 2016 ‘I had no know-how in publishing, so my biggest challenge was figuring out how to start a magazine and the business of running one.’
Unpacking sub-Saharan African media consumption habits Published by Staff Writer on 1 June 2016 Penetration of mass media such as television, radio and mobile is near universal, while in stark contrast the penetration of print media (newspapers and magazines) and the internet is significantly lower.
Study sheds light on how Africans use Twitter Published by Justin Probyn on 29 April 2016 How Africa Tweets is an annual study by Portland Communications which highlights Twitter trends, hashtag usage and online habits in Africa.
How this company is looking to gain a share of Nigeria’s blossoming advertising industry Published by Kate Douglas on 22 April 2016 S&T Media is the startup behind the 22-inch digital screens seen at a number of petrol stations throughout Nigeria.
The Cape Town sisters who started the Airbnb for events Published by Kate Douglas on 15 March 2016 Moira Johnston and Nicky Rosin share how they started EventRoom, an easy-to-use online marketplace where users can shop for both commercial and private event venues.
Event sponsorship: How to build brand value Published by Investec on 11 March 2016 Aside from ensuring that the event or team will be watched by people you want to talk to, sponsorship is also about working out what you’re trying to achieve and matching that to the opportunity.
Nakumatt taps into health trend with sports equipment store Published by Dinfin Mulupi on 10 March 2016 East African retailer Nakumatt Holdings has launched a dedicated sports gear store in Nairobi’s Westgate shopping centre.
Q&A: Insight into Africa’s public relations industry Published by Staff Writer on 9 March 2016 Mitchell Prather, managing director of Djembe Communications, discusses the trends shaping Africa’s public relations industry.
Carole Mandi: Business lessons from publishing True Love and Drum magazines Published by Dinfin Mulupi on 17 February 2016 ‘I like to make my jumps when everybody else is holding back.’
How players are powering a Lagos football pitch one step at a time Published by Kate Douglas on 2 February 2016 We talk to the man behind this kinetic energy technology to find out how it compares to other renewable energy solutions, and the future it has on the continent.
Q&A: PR player shares how the industry in Africa differs to elsewhere Published by Kate Douglas on 13 January 2016 ‘Particularly in Africa, it simply isn’t enough to rely on the media to influence your stakeholders.’
PR in Africa: The next frontier? Published by Kate Douglas on 5 January 2016 We speak to a number of PR agencies operating in Africa to find out what is driving the industry, and how it differs to elsewhere.
Private equity: Why Old Mutual is betting on growth of cycling and golf Published by Kate Douglas on 11 December 2015 We talk to Old Mutual Private Equity about why it bought a 70% stake in MoreCorp.