The American entrepreneur who found his groove in South Sudan Published by Jaco Maritz on 27 February 2014 Selling satellite phones, electronics and heavy vehicles is Ian Cox’s business.
Experts reveal strategies for success in Africa’s consumer markets Published by Staff Writer on 26 February 2014 Thorough research and on-the-ground experience is key to understanding and unlocking Africa’s complex consumer market.
African oil company Engen introduces bicycle vendors to boost sales Published by Jaco Maritz on 24 February 2014 Engen’s innovative strategy is a marketing tool and a way of growing its business.
Meet the new African consumer Published by Boston Consulting Group on 14 February 2014 In order to gain success in African markets, multinational companies need to become truly local.
Nigerian designer carves niche for her ‘Made in Africa’ luxury handbags Published by Dinfin Mulupi on 10 February 2014 “The market is huge and there really is space for everyone,” says Zashadu Bags founder.
Marketing and the mobile phone: Advice for businesses in Africa Published by Kate Douglas on 31 January 2014 Ole! Media Group founder describes the broad reach of mobile marketing campaigns.
Kenyan island business makes high-end handbags from washed up objects Published by Kate Douglas on 27 January 2014 Founder of artistic creation company Ali Omar talks about his budding business on the Kenyan island of Lamu.
Consumer preferences in Africa a stew of nuance and complexity Published by Dianna Games on 21 January 2014 “Companies that fail to dig deep into the consumer psyche in African markets before making a move are bound to fail.”
Domino’s Pizza aiming to be the big cheese in Nigeria Published by Kate Douglas on 20 January 2014 Expanding food brands across Nigeria involves customer education and investment in the supply chain.
Mi-Fone’s Alpesh Patel on starting a mobile phone company from scratch Published by Jaco Maritz on 20 January 2014 “We have what it takes to take on the big guys and beat them at their own game.”
What products are Nigerians buying online? Published by Jaco Maritz on 17 January 2014 Nigerian online shopping platform Jumia lists its 10 top selling products for 2013.
21-year-old Tanzanian talks about her soap manufacturing business Published by Staff Writer on 15 January 2014 “Entrepreneurship is a process,” says Domitila Silayo, second runner up for the 2013 Anzisha Prize.
It is the time for African fashion, says leading Malawian designer Published by Kate Douglas on 14 January 2014 Fashion designer Lilly Alfonso has gained local and international recognition for her African prints and designs.
South African brewer launches Soweto Gold craft beer brand Published by Chris Simkins on 14 January 2014 Ndumiso Madlala has launched South Africa’s first black-owned and locally brewed beer.
