Profit-making idea: Don’t underestimate the rural middle class Published by Jaco Maritz on 24 October 2017 Food companies shouldn’t underestimate the purchasing power in Africa’s rural areas.
Marketing to sub-Saharan Africa’s middle class: 13 ground rules Published by Justin Probyn on 20 June 2017 Africa’s middle class presents a sizeable opportunity for fast-moving consumer goods companies.
Middle-class life: Surviving the modern African city Published by Jaco Maritz and Justin Probyn on 13 June 2017 How the continent’s middle class are coping with urban life.
Insight into the lives of Africa’s middle class Published by Jaco Maritz and Justin Probyn on 30 May 2017 Middle-class consumers earn on average $12.3 a day, live in relatively small households, and typically don’t have a car.
It’s time to lift the ideological haze in debates about Africa’s middle class Published by Henning Melber on 25 April 2017 The middle class concept in Africa has remained vague and limited to number crunching.
African middle class still attracting private education companies – despite slower growth Published by Kate Douglas on 11 April 2017 Quality education is typically seen as a priority expenditure for parents – even during tough times.
Opinion: Raising Africa’s middle class Published by Razia Khan on 24 January 2017 Important foundations for the emergence of Africa’s middle class have already been laid. It is in the interest of the global economy that this progress is built upon.
Nigerian shopping more sophisticated, but consumers under pressure Published by KPMG Africa on 13 September 2016 Despite Nigeria’s rich investment potential, some serious challenges for retailers to set up shop persist.
Economic headwinds cast shadows over Ghana’s retail sector Published by Deloitte team on 27 March 2016 Some 96% of all retail transactions in Ghana are carried out in the informal sector.
On the road to middle class: A look back and a look ahead for Ghana Published by Vasco Molini and Pierella Paci on 25 January 2016 Sustained and inclusive growth in the last twenty years has allowed Ghana to more than halve its poverty rate.
The truth about Africa’s rising middle class Published by Razia Khan on 17 November 2015 Income growth in Africa may not be as fast as some have expected, but the trend is very much alive.
Three mega trends in Africa’s commercial property development Published by John Truter on 21 September 2015 Major trends that will influence Africa’s commercial property development well into the next decade.
Is Africa’s middle class emerging or not? Published by Ben Longman on 10 July 2015 The backlash against the story of the emerging middle class in Africa has begun.
How to understand Africa’s middle class Published by Ben Longman on 25 March 2015 Ben Longman unpicks the true size of the middle class, how to understand it and track its growth.