Startup snapshot: Capitalising on the continent’s mobile marketing opportunity Published by Justin Probyn on 6 October 2017 ‘… we paid the so-called school-fees of learning the business and failing a lot along the way.’
Marketing to sub-Saharan Africa’s middle class: 13 ground rules Published by Justin Probyn on 20 June 2017 Africa’s middle class presents a sizeable opportunity for fast-moving consumer goods companies.
Five branding mistakes you should avoid in your small business Published by Raymond van Niekerk on 4 April 2017 Many of the errors behind the collapse of small and medium enterprises are branding errors.
Want customers to turn to you for help? Take time to educate them Published by Jeffrey Manu on 10 October 2016 Learning from a 68-year-old advertising campaign.
Approaching your first client as an entrepreneur Published by Staff Writer on 15 June 2016 Gugu Mjadu provides her five top tips for young entrepreneurs/businesses looking to land their first client.
Serial entrepreneur Simeon Ononobi is going global with a new way to advertise Published by Justin Probyn on 10 June 2016 ‘The more I travel, the more I try to relate to the communities and the places I go to, to see if I can solve a global problem rather than a local one.’
Unpacking sub-Saharan African media consumption habits Published by Staff Writer on 1 June 2016 Penetration of mass media such as television, radio and mobile is near universal, while in stark contrast the penetration of print media (newspapers and magazines) and the internet is significantly lower.
How this company is looking to gain a share of Nigeria’s blossoming advertising industry Published by Kate Douglas on 22 April 2016 S&T Media is the startup behind the 22-inch digital screens seen at a number of petrol stations throughout Nigeria.
Event sponsorship: How to build brand value Published by Investec on 11 March 2016 Aside from ensuring that the event or team will be watched by people you want to talk to, sponsorship is also about working out what you’re trying to achieve and matching that to the opportunity.
How Joanne Mwangi stepped off the corporate ladder to venture out on her own Published by Dinfin Mulupi on 5 March 2014 Respected Kenyan entrepreneur Joanne Mwangi on growing her small firm into a regional group.
Meet the Boss: Joanne Mwangi, founder and CEO, PMS Group Published by Dinfin Mulupi on 4 March 2014 “The future is in the young people. Those are the people who own Africa.”
The engaged economy: Are you really ‘connected’ to your customers in Africa? Published by Staff Writer on 27 February 2014 “It’s not about the platform but about how you use the platform that matters.”
Mobile driving brand communication in Africa, says Ole! Media boss Published by Dinfin Mulupi on 19 February 2014 Mobile is a big opportunity for the advertising industry and it will transform how brands engage with consumers.
Marketing and the mobile phone: Advice for businesses in Africa Published by Kate Douglas on 31 January 2014 Ole! Media Group founder describes the broad reach of mobile marketing campaigns.
