Author Archive | Femi Adewunmi

Farmers in Africa can access crop prices through mobile-based information services.

Four ways how technology can boost African farming

By Femi Adewunmi on '18 December 2012' in Agribusiness & Food, Business Focus, Egypt, Feature Articles, Kenya

The one area where technology can have the greatest impact in Africa is in the agricultural industry, the largest economic sector in most countries on the continent.

Continue Reading 5

Low-cost airline fastjet could enter South African market, maybe before Christmas

By Femi Adewunmi on '4 December 2012' in Business Focus, Feature Articles, Transport & Logistics

New African low-cost airline fastjet could soon enter the South African market, possibly before Christmas.

Continue Reading 2

Although the African middle class is growing, spending power on the continent remains relatively low.

Ten African countries with high consumption growth potential

By Femi Adewunmi on '9 November 2012' in Business Advice, Consumer Goods, Feature Articles

Which African countries have the best outlook for consumer goods?

Continue Reading 13

Luxury hotel group Four Seasons sees potential in sub-Saharan Africa

By Femi Adewunmi on '5 August 2012' in Feature Articles, Foreign investment, Tanzania, Tourism & Leisure

“We have long wanted to expand into sub-Saharan Africa and offer new outdoor adventure experiences to our guests.”

Continue Reading 0

An artist's impression of a FastJet aircraft.

Can Africa’s new low-cost airline replicate the success of easyJet?

By Femi Adewunmi on '15 July 2012' in Feature Articles, Foreign investment

Africa’s new low-cost airline FastJet has announced that it will take to the skies by October this year.

Continue Reading 0

Many of African brewers have started producing beer with sorghum instead of barley. This creates opportunities for sorghum producers.

Want to invest in African agribusiness? Nine specific opportunities

By Femi Adewunmi on '5 July 2012' in Agribusiness & Food, Business Advice

There has been much talk about the potential for investment in Africa’s agribusiness and food industries. But what are the particular opportunities?

Continue Reading 3

Lagos is Nigeria's most densely populated state.

Africa’s ballooning cities – an opportunity for agriculture

By Femi Adewunmi on '15 June 2012' in Agribusiness & Food, Business Focus, Feature Articles, Gabon

Africa’s fast growing cities present a major opportunity for the continent’s agricultural sector, says Amine Tazi-Riffi, a senior partner at McKinsey & Company.

Continue Reading 0

Africa the last frontier for aviation industry, says easyJet founder

By Femi Adewunmi on '14 June 2012' in Feature Articles, Foreign investment

"Past experience shows by halving fares, a successful low-cost carrier can encourage those people, who have never previously travelled by air, to fly."

Continue Reading 1

Nigerian government functions in for some local flavour

By Femi Adewunmi on '1 June 2012' in Agribusiness & Food, Business Focus, Feature Articles, Nigeria

Nigerian public officials with a taste for the country's local food might find future government functions a little more enjoyable.

Continue Reading 0

Four things you should know about Africa’s retail environment

By Femi Adewunmi on '28 May 2012' in Business Focus, Retail

With the majority of Africans still shopping at small informal outlets, getting your product into the hands of the consumer is not always straightforward.

Continue Reading 1

Shopping patterns differ widely across African countries.

Why a one-size-fits-all approach won’t work in Africa

By Femi Adewunmi on '9 May 2012' in Business Advice, Feature Articles, Retail

Large income disparities and diverse attitudes exist among African consumers, leading to very different spending and media consumption habits.

Continue Reading 0

A recent cover of <i>The Economist</i> magazine.

Is Africa’s negative image justified? Eleven viewpoints

By Femi Adewunmi on '3 May 2012' in Business Focus, Feature Articles

Is the way that Africa is being portrayed in the international media a true reflection of what is happening on the ground?

Continue Reading 0

Understanding Africa’s seven types of consumers

By Femi Adewunmi on '30 April 2012' in Business Advice

Research firm Nielsen recently identified seven types of African consumers that companies need to be aware of as they target their products to the continent.

Continue Reading 0

Henry Obi, COO of Helios Investment Partners

Executives give insight into Africa’s investment environment

By Femi Adewunmi on '26 April 2012' in Business Focus, Feature Articles

Executives from KPMG, Helios Investment Partners and the Tata Group share some insights into a variety of topics related to Africa’s investment environment.

Continue Reading 2