Respected Kenyan entrepreneur Joanne Mwangi on growing her small firm into a regional group.
Tag Archives | advertising
“The future is in the young people. Those are the people who own Africa.”
“It’s not about the platform but about how you use the platform that matters.”
Mobile is a big opportunity for the advertising industry and it will transform how brands engage with consumers.
Ole! Media Group founder describes the broad reach of mobile marketing campaigns.
Facebook is trying to grow its penetration on the continent by partnering with mobile operators and developers in Africa.
“The vast majority of people will experience the internet for the first time on a small feature phone.”
“I am an ideas person. I like variety. I don’t like the day to day of running a business.”
A Kenyan animator is breaking ground and gaining business with his successful animated advertisements.
When Roots Marketing Communications first opened shop in Tanzania, all the staff members lived in one house that doubled as the company’s office.
International advertising agencies are scrambling to get a foothold in the African continent – described as one of the last great frontiers for the industry.
WPP, one of the world’s largest advertising firms, is actively pursuing opportunities on the African continent.