Five must-know African consumer trends to run with in 2014 Published by Staff Writer on 13 December 2013 Africa – and more importantly, African consumers – will be firmly on the global stage in 2014.
It sounds like science fiction – how the personalised web could change your life Published by Michael Altendorf on 13 December 2013 Smartphones and other internet-connected devices could soon start predicting our movements, interests and habits.
Mobile advertising in Africa: not there yet, but it should be Published by Kate Douglas on 6 December 2013 Advertisers have been slow to adapt to mobile technology.
Paul Kagame: A digital president leading a technology movement Published by Uwimana Basaninyenzi on 29 November 2013 An avid user of social media, Rwanda’s President Paul Kagame is pushing technological innovations.
Facebook in Africa: mobile phones and SME advertisers are key Published by Kate Douglas on 21 November 2013 Facebook is trying to grow its penetration on the continent by partnering with mobile operators and developers in Africa.
From drug dealer to global social entrepreneur: Craig Ross shares his story Published by Kate Douglas on 13 November 2013 Based on his experiences, a South African entrepreneur has developed online media platforms which bring people together.
Tips for mastering the art of networking Published by Business Partners team on 27 September 2013 Networking is an important part of succeeding in business. We list some tips on how to get it right.
Networking is a powerful tool: Nine pointers to getting it right Published by Staff Writer on 2 September 2013 “Entrepreneurs need to take a long-term approach and invest in networking and researching groups that might be relevant to their business.”
Top 10 social media tips for businesses Published by Shane Richmond on 19 August 2013 Social media is an extremely powerful tool with which to grow a business, but any campaign should be strategic and focused.
TripAdvisor means hotels need to be on top of their game, all the time Published by Jaco Maritz on 15 August 2013 How we made it in Africa looks at how some of the continent’s hotels are managing their online reputations.
African luxury brands must embrace social media Published by Simon Bestbier on 16 June 2011 Many luxury brands have not considered social media as part of their marketing mix. The reason, perhaps, is that social media is incorrectly viewed as a medium for younger people who don’t fit the customer profile of such brands.
Top 10 African countries on Facebook Published by Jaco Maritz on 19 January 2011 Data published by Socialbakers.com reveals that Africa currently has just over 22 million Facebook users.