Marketing to sub-Saharan Africa’s middle class: 13 ground rules Published by Justin Probyn on 20 June 2017 Africa’s middle class presents a sizeable opportunity for fast-moving consumer goods companies.
South Africa needs SMEs – and SMEs need branding know-how Published by Press Office on 11 April 2017 Many SMEs are still vulnerable to common branding and marketing errors that can cost them the success of their business.
Five branding mistakes you should avoid in your small business Published by Raymond van Niekerk on 4 April 2017 Many of the errors behind the collapse of small and medium enterprises are branding errors.
Want customers to turn to you for help? Take time to educate them Published by Jeffrey Manu on 10 October 2016 Learning from a 68-year-old advertising campaign.
Creating a learning marketing and sales organisation to win Published by Masingita Mazibuko on 8 August 2016 Delivering sales and marketing excellence in the face of a dynamic market is vitally important for driving brand growth and gaining a competitive advantage.
Frontier social apps your business needs to know about Published by Press Office on 20 June 2016 See how brands are using Periscope and SnapChat to transform their marketing strategies and access new, creative audiences.
Communicating with one of the world’s fastest growing middle class Published by Staff Writer on 19 March 2015 Companies should be innovative when it comes to marketing on the African continent.
Three tips for marketing to consumers in townships Published by Kate Douglas on 15 January 2015 How we made it in Africa asked Anisa Kale to share some of her advice for strategically marketing to lower-end consumers in townships.
How to market your business in the world’s last growth frontier – Africa Published by Staff Writer on 25 September 2014 Successfully marketing a brand across such a diverse continent as Africa is no easy task.
What we learnt from organising Dakar’s first Restaurant Week Published by Diarra Bousso and Shruti Dhanda on 27 May 2014 Adapting a popular concept to the local restaurant industry in Dakar turned out to be a success.
How Joanne Mwangi stepped off the corporate ladder to venture out on her own Published by Dinfin Mulupi on 5 March 2014 Respected Kenyan entrepreneur Joanne Mwangi on growing her small firm into a regional group.
Multinational brands need a change of strategy to attract African consumers Published by Staff Writer on 20 January 2014 Business models and marketing campaigns have shifted to focus on the informal economy.
Interview: Talking business with Nigerian mobile advertising entrepreneur Oduntan Odubanjo Published by Dinfin Mulupi on 27 February 2013 “Successful entrepreneurs are not usually the smartest people, or even the most hardworking.”
MTN sees value in having locals in charge of marketing Published by Claude Harding on 1 October 2010 Mobile operator MTN places great importance on having local people in charge of its marketing in the various countries in which it operates.
