Kellogg: Right route-to-market strategy key for FMCG success in Nigeria Published by Jaco Maritz on 8 November 2015 Gerald Mahinda, MD for sub-Saharan Africa at Kellogg Company, shares his thoughts on building a profitable FMCG business.
Seeing the future through the eyes of young Africans Published by Gerald Mahinda on 8 October 2014 I am more convinced than ever that the single biggest constraint to the growth of multinationals in Africa is perspective.
Meet the Boss: Gerald Mahinda, MD, Brandhouse Published by Dinfin Mulupi on 21 May 2013 “We need to start demystifying the myths about Africa.”
‘The cost of entry into Africa will be higher in the future’ Published by Gerald Mahinda on 10 May 2013 Gerald Mahinda, managing director of Brandhouse, shares his thoughts on how to be successful in Africa’s consumer markets.
Top business leaders share their thoughts on Africa’s emerging consumer Published by Jaco Maritz on 2 April 2013 There is increasing evidence of a growing consumer class in Africa.