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Why companies should care about the low-income market

Published by Jaco Maritz on 22 August 2011

“It is an opportunity that I think most suppliers and manufacturers in this country can’t really afford to ignore.”

A SodaStream drinks maker

How SodaStream is targeting the low-income market

Published by Jaco Maritz on 18 August 2011

Companies operating in Africa are increasingly looking at tapping the lower-income market, or bottom of the pyramid, as it is sometimes called.

Gcina 'Mama G' Manyaka

Meet the Boss: Gcina Manyaka, McDonald’s Franchisee, South Africa

Published by Jaco Maritz on 18 August 2011

‘Meet the Boss’ is How we made it in Africa’s new interview series, where we pose the same 10 questions to CEOs and business owners across the continent.

Richard Hudson

Meet the Boss: Richard Hudson, CEO, FNB Tanzania

Published by Jaco Maritz on 11 August 2011

‘Meet the Boss’ is How we made it in Africa’s new interview series, where we pose the same 10 questions to CEOs and executives across the continent.

Antoine is a tennis instructor in Libreville, Gabon. Photo: Philippe Sibelly

Interview: Thinking about Africa’s middle class

Published by Jaco Maritz on 10 August 2011

French photographer Philippe Sibelly shares his thoughts on Africa’s middle class and the continent’s business environment.

FNB

Interview: Why FNB decided to enter the Tanzanian market

Published by Jaco Maritz on 5 August 2011

South Africa’s FNB recently started with operations in Tanzania. How we made it in Africa asks CEO Richard Hudson about how the bank plans to crack this new market.

Oil could transform Namibia into an economy like Norway

Published by Jaco Maritz on 4 August 2011

Potential crude oil resources off the coast of Namibia could have a considerable impact on the country that has a population of just over 2 million.

ANC Youth League president Julius Malema has called for the nationalisation of South Africa's mines.

SA’s nationalisation debate not chasing away Indian investment

Published by Jaco Maritz on 3 August 2011

The current debate surrounding the nationalisation of South African mines is not scaring away Indian investors.

Entrepreneurs in the Cape Town township of Khayelitsha are finding it difficult to expand their businesses.

South Africa’s townships offering untapped business opportunities

Published by Jaco Maritz on 1 August 2011

South Africa’s low-income township areas are presenting large corporates with untapped business opportunities.

DRC not an easy environment, but opportunities abound

Published by Jaco Maritz on 26 July 2011

The Democratic Republic of Congo (DRC) is not a market for small businesses without the capital to do adequate research and afford the country’s high operating costs.

Africa’s grand free trade area and what it will mean for business

Published by Jaco Maritz on 18 July 2011

African leaders last month gathered to get the ball rolling on a grand free trade area of 26 countries with a combined population of nearly 600 million people.

Mauritian clothing and textiles firms are targeting high-end products.

Mauritian firms finding a niche in high-end products

Published by Jaco Maritz on 15 July 2011

Mauritian manufacturing firms, especially those in the clothing and textiles sector, have carved out a niche for themselves in high-end, quality products.

Interview: We speak to the MD of McDonald’s South Africa

Published by Jaco Maritz on 14 July 2011

How made it in Africa talks to the managing director of McDonald’s South Africa, Greg Solomon.

Tadesse Tessema

Meet the Boss: Tadesse Tessema, Holland Car, Ethiopia

Published by Jaco Maritz on 14 July 2011

‘Meet the Boss’ is How we made it in Africa’s new interview series, where we pose the same 10 questions to CEOs and executives across the continent.

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How we made it in Africa is published by Maritz Publishing CC. South African company registration: 1986/016729/23. Maritz Publishing disclaims all liability for any loss, damage, injury or expense however caused, arising from the use of, or reliance upon, in any manner, the information provided through this service and does not warrant the truth, accuracy or completeness of the information provided. The publisher's permission is required to reproduce the contents in any form. Copyright © 2025 — Maritz Publishing. All Rights Reserved.