Why offering customers more choice is not always better Published by Jaco Maritz on 13 January 2012 Conventional wisdom says that the more choice shoppers have, the more likely they are to buy a product. This is often not the case.
Restoring Angolan agriculture to its former glory Published by Jaco Maritz on 6 January 2012 Many might find it hard to believe that Angola’s capital Luanda used to be the party capital of the central African region up until 1975, when the country gained independence from Portugal.
Publisher’s note: 2011 a fantastic year for How we made it in Africa Published by Jaco Maritz on 20 December 2011 How we made it in Africa publisher Jaco Maritz looks back at the highlights of 2011.
Don’t let social media damage your personal brand, career Published by Jaco Maritz on 9 December 2011 People should ensure that their profiles on social media networks such as Facebook and Twitter don’t damage their personal brands.
Meet the Boss: Louisa van Beek, CEO, Vodacom Business Published by Jaco Maritz on 3 December 2011 ‘Meet the Boss’ is a How we made it in Africa interview series, where we pose the same 10 questions to business leaders across the continent.
A sober approach to business in Africa Published by Jaco Maritz on 1 December 2011 “Foreign investors frequently have a ‘know-it-all’ mentality and think they can make a success of any venture in countries where they have no experience, often only to see their businesses collapse.”
From small startup to one of Tanzania’s top ad agencies Published by Jaco Maritz on 16 November 2011 When Roots Marketing Communications first opened shop in Tanzania, all the staff members lived in one house that doubled as the company’s office.
From inside the fridge: a fresh look at food processing in Africa Published by Jaco Maritz on 14 November 2011 We take a look inside the fridge of an average expat household living in Dar es Salaam, to see what can be learnt about Tanzania’s food processing industry.
Why Africa is not high on the agenda of most companies in the West Published by Jaco Maritz on 11 November 2011 Charles Robertson, global chief economist at Renaissance Capital says the majority of business people in the West are not falling over themselves to invest in Africa.
Would you like fries with that? Tanzania’s fast-food pioneers Published by Jaco Maritz on 10 November 2011 “Tanzanian people love pizza.” So says Deenesh Ghosh as he discusses the expansion plans for pizza restaurant Debonairs in Tanzania.
Turning smallholder farmers into business people Published by Jaco Maritz on 4 November 2011 Poor African farmers are understandably reluctant to invest a year’s income in agricultural equipment. However, for those who do take the risk, the rewards can be substantial.
From staple food to beer: SABMiller launches cassava lager Published by Jaco Maritz on 3 November 2011 SABMiller has launched a beer made from cassava, one of Africa’s most widely grown crops.
SA’s first wind turbine manufacturer gearing up for production Published by Jaco Maritz on 31 October 2011 How we made it in Africa talks to Thomas Schaal, co-founder of I-WEC, South Africa’s first large-scale wind turbine producer.
SA companies sign business deals on Angola trip Published by Jaco Maritz on 28 October 2011 A delegation of South African business people recently visited Angola. We find out what happened.
