Looking beyond the obvious in sub-Saharan Africa: The rise of e-commerce

Published by Euromonitor International on 17 June 2015

Nigeria boasts the largest online market for apparel and footwear in Africa, which is expected to grow from $104m in 2014 to $1,077m in 2019.

The impact of country specific demographic factors on consumer behaviour

Published by Euromonitor International on 10 March 2015

Customers are generally influenced by a series of issues when making purchasing decisions.

Published by Euromonitor International on 29 December 2014

Many emerging tourism destinations in Africa have identified surfing as a target market.

Published by Euromonitor International on 23 December 2014

Euromonitor International looks at some of the consumption trends and drivers of alcohol in South Africa.

Published by Euromonitor International on 22 December 2014

Internet retailing continues to see growth in value terms across South Africa, according to a research by Euromonitor International.

Published by Euromonitor International on 19 December 2014

A key impact of the Ebola outbreak is that food prices are rising in affected countries, as flights are suspended to these areas.