Looking beyond the obvious in sub-Saharan Africa: The rise of e-commerce Published by Euromonitor International on 17 June 2015 Nigeria boasts the largest online market for apparel and footwear in Africa, which is expected to grow from $104m in 2014 to $1,077m in 2019.
The impact of country specific demographic factors on consumer behaviour Published by Euromonitor International on 10 March 2015 Customers are generally influenced by a series of issues when making purchasing decisions.
Africa tipped to become surfing capital of the world Published by Euromonitor International on 29 December 2014 Many emerging tourism destinations in Africa have identified surfing as a target market.
Local wines dominate in South Africa Published by Euromonitor International on 23 December 2014 Euromonitor International looks at some of the consumption trends and drivers of alcohol in South Africa.
Internet retailing increases by 25% in South Africa Published by Euromonitor International on 22 December 2014 Internet retailing continues to see growth in value terms across South Africa, according to a research by Euromonitor International.
Ebola could impact Africa’s business landscape for years to come Published by Euromonitor International on 19 December 2014 A key impact of the Ebola outbreak is that food prices are rising in affected countries, as flights are suspended to these areas.
