Using digital media to build brand image across Africa Published by Boston Consulting Group on 26 March 2014 TV ads, internet campaigns and social media affect Africans’ purchasing decisions.
Ten global communication trends companies need to know about Published by Jaco Maritz on 3 March 2014 The digital era has dramatically changed the way companies and brands engage with their customers and other stakeholders.
The engaged economy: Are you really ‘connected’ to your customers in Africa? Published by Staff Writer on 27 February 2014 “It’s not about the platform but about how you use the platform that matters.”
Marketing and the mobile phone: Advice for businesses in Africa Published by Kate Douglas on 31 January 2014 Ole! Media Group founder describes the broad reach of mobile marketing campaigns.
