Michael Wood

Retail industry barriers limit growth of small manufacturers in South Africa

Published by Michael Wood and Sane Mdlalose on 17 September 2015

Competing in the FMCG space is a survival of the fittest and the fittest are often the established giants of the manufacturing world who have oodles of cash flow to back supply and demand needs.

The power of local celebrity endorsements in Africa

Published by Kate Douglas on 6 February 2015

One way companies can create an affinity with African consumers is by working with a local celebrities to endorse their brand.

Targeting the African consumer: Why size often matters

Published by Kate Douglas on 5 February 2015

According to Michael Wood, founder of Aperio, a common mistake made by consumer-facing companies in Africa is getting their product sizes wrong.

Three things consumer goods companies should know about Africa

Published by Jaco Maritz on 9 October 2013

Michael Wood offers advice to consumer goods companies looking to do business on the continent.

Dairy farmers at Kabiyet receive continuous training to produce milk of a world-class standard.

Consumer tastes are not the same across the African continent

Published by Jaco Maritz on 1 October 2013

Dairy products have various levels of market success in African countries, depending on consumers’ preferences.

Why companies new to Africa should first focus on smaller countries

Published by Jaco Maritz on 27 September 2013

Michael Wood gives advice to companies looking to enter African markets.

Michael Wood

Retail industry barriers limit growth of small manufacturers in South Africa

The power of local celebrity endorsements in Africa

Targeting the African consumer: Why size often matters

Three things consumer goods companies should know about Africa

Consumer tastes are not the same across the African continent

Why companies new to Africa should first focus on smaller countries

How this African-focused investor made her millions

Transforming Lagos into Africa’s Dubai: Akintola Oladejo’s vision for Nigerian real estate

The problem with farming as a side hustle in Ghana

Ghana: Entrepreneur builds rice brand to over $1m in yearly sales

Exporting Zambia’s honey to the US: Interview with agribusiness entrepreneur

Cape Town and Lagos among Africa’s ultra-rich hotspots

Entrepreneurs in Zimbabwe, Ethiopia and Mali taking African superfoods global

Kenyan-built mobile money platform disrupts traditional banks’ hold in Eswatini

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