Affiong Williams

Nine entrepreneurs capitalising on West Africa’s agribusiness potential

Published by Staff Writer on 15 March 2022

A selection of businesses that are taking advantage of opportunities in West Africa’s agribusiness and food industry, from ginger and coconut to dried fruit and catfish.

Nigeria: Agribusiness CEO shares fundraising lessons after securing $3m

Published by James Torvaney on 11 October 2021

Nigerian dried fruit snacks producer ReelFruit recently raised $3 million from investors. Founder and CEO Affiong Williams reflects on her fundraising experience.

How this Nigerian snack food brand increased its Instagram sales by 1,110%

Published by Affiong Williams on 10 August 2021

ReelFruit CEO explains how the company boosted its Instagram revenue 11-fold over the past year.

‘An uphill battle’: Entrepreneur explains how she built a dried fruit snacks brand in Nigeria

Published by Jeanette Clark on 25 February 2021

After a challenging start, the ReelFruit brand is now available in over 350 stores and a handful of export markets. Founder Affiong Williams reveals how she did it.

Nigerian fruit processing entrepreneur believes networking holds the key to success

Published by Affiong Williams on 10 June 2019

ReelFruit founder Affiong Williams describes the value of learning from your peers.

Affiong Williams

Nine entrepreneurs capitalising on West Africa’s agribusiness potential

Nigeria: Agribusiness CEO shares fundraising lessons after securing $3m

How this Nigerian snack food brand increased its Instagram sales by 1,110%

‘An uphill battle’: Entrepreneur explains how she built a dried fruit snacks brand in Nigeria

Nigerian fruit processing entrepreneur believes networking holds the key to success

How a small South African bakery grew into a national restaurant franchise

South African gym boss: Only 25% of members come primarily for exercise

Zimbabwe: From banker to coffee shop owner

An opportunity worth millions: Exporting Lagos’ plastic waste

Africa investors reveal agribusiness opportunities in Zambia, Ghana and beyond

Aquaponics: Farming without soil in Zimbabwe

Zimbabwean investment firm allows clients to invest in cows

African economic outlook: Forecasts for Ghana, Zambia, Nigeria and more

Kenyan company tapping into ‘multibillion-dollar’ fish-farming opportunity

Why Equity Group CEO James Mwangi is betting on the DRC

From car boot to supermarket shelves: Nigerian food entrepreneur tells her story

Opportunity to leverage technology in Africa’s education sector

CEOs reveal Africa’s top 10 investment destinations

Nigeria: From a corner shop to a fast-growing retail chain

What’s driving the surge in South Africa’s fuel price?

Kenya: Fresh produce retail boss talks supply chain, e-commerce and more

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