Affiong Williams

From Nigeria to Zambia: Entrepreneurs seeing profits in Africa’s fruit

Published by Staff Writer on 30 July 2024

From a dried fruit snacks company in Nigeria to juice businesses in Zambia and Sierra Leone, these three entrepreneurs have capitalised on Africa’s abundant fruit resources.

Nigeria: CEO grows dried fruit company from idea to modern factory

Published by Jaco Maritz on 29 March 2024

Last month, Nigerian dried fruit snacks company ReelFruit commissioned its new 800-tonne-per-annum processing facility in Abeokuta, Ogun State.

Now is the time for Nigerian companies to earn dollars, says CEO

Published by Staff Writer on 17 January 2024

Even capturing a modest portion of a dollar-paying market can assist businesses in navigating Nigeria’s tough economic climate.

Made in Nigeria: Agribusiness entrepreneurs expanding into US market

Published by Jaco Maritz on 7 November 2023

Amid ongoing discussions about the future of the African Growth and Opportunity Act (AGOA), several food and agriculture companies with operations in Nigeria are already tapping into the massive American market.

Feeding the Nigerian diaspora in America: A prime agribusiness opportunity

Published by Jeanette Clark on 27 October 2023

Affiong Williams, CEO of ReelFruit, discusses the prospects for Nigerian food companies to tap into the Nigerian diaspora living in the US.

What it takes to build a fruit snacks business in Nigeria with Affiong Williams

Published by Terser Adamu on 18 May 2023

Terser Adamu talks to Affiong Williams, founder of Nigerian fruit processing company ReelFruit.

From catfish to cassava: Seven Nigerian agribusiness entrepreneurs to watch

Published by Staff Writer on 13 March 2023

We highlight seven Nigerian entrepreneurs making a name for themselves in the agribusiness and food industry.

Nine entrepreneurs capitalising on West Africa’s agribusiness potential

Published by Staff Writer on 15 March 2022

A selection of businesses that are taking advantage of opportunities in West Africa’s agribusiness and food industry, from ginger and coconut to dried fruit and catfish.

Nigeria: Agribusiness CEO shares fundraising lessons after securing $3m

Published by James Torvaney on 11 October 2021

Nigerian dried fruit snacks producer ReelFruit recently raised $3 million from investors. Founder and CEO Affiong Williams reflects on her fundraising experience.

How this Nigerian snack food brand increased its Instagram sales by 1,110%

Published by Affiong Williams on 10 August 2021

ReelFruit CEO explains how the company boosted its Instagram revenue 11-fold over the past year.

‘An uphill battle’: Entrepreneur explains how she built a dried fruit snacks brand in Nigeria

Published by Jeanette Clark on 25 February 2021

After a challenging start, the ReelFruit brand is now available in over 350 stores and a handful of export markets. Founder Affiong Williams reveals how she did it.

Nigerian fruit processing entrepreneur believes networking holds the key to success

Published by Affiong Williams on 10 June 2019

ReelFruit founder Affiong Williams describes the value of learning from your peers.

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Affiong Williams

From Nigeria to Zambia: Entrepreneurs seeing profits in Africa’s fruit

Nigeria: CEO grows dried fruit company from idea to modern factory

Now is the time for Nigerian companies to earn dollars, says CEO

Made in Nigeria: Agribusiness entrepreneurs expanding into US market

Feeding the Nigerian diaspora in America: A prime agribusiness opportunity

What it takes to build a fruit snacks business in Nigeria with Affiong Williams

From catfish to cassava: Seven Nigerian agribusiness entrepreneurs to watch

Nine entrepreneurs capitalising on West Africa’s agribusiness potential

Nigeria: Agribusiness CEO shares fundraising lessons after securing $3m

How this Nigerian snack food brand increased its Instagram sales by 1,110%

‘An uphill battle’: Entrepreneur explains how she built a dried fruit snacks brand in Nigeria

Nigerian fruit processing entrepreneur believes networking holds the key to success

How this Japanese entrepreneur started an e-motorbike business in Ethiopia

Three South African factory bosses to watch

How this African-focused investor made her millions

Transforming Lagos into Africa’s Dubai: Akintola Oladejo’s vision for Nigerian real estate

The problem with farming as a side hustle in Ghana

Ghana: Entrepreneur builds rice brand to over $1m in yearly sales

Exporting Zambia’s honey to the US: Interview with agribusiness entrepreneur

Cape Town and Lagos among Africa’s ultra-rich hotspots

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