Affiong Williams

Made in Nigeria: Agribusiness entrepreneurs expanding into US market

Published by Jaco Maritz on 7 November 2023

Amid ongoing discussions about the future of the African Growth and Opportunity Act (AGOA), several food and agriculture companies with operations in Nigeria are already tapping into the massive American market.

Feeding the Nigerian diaspora in America: A prime agribusiness opportunity

Published by Jeanette Clark on 27 October 2023

Affiong Williams, CEO of ReelFruit, discusses the prospects for Nigerian food companies to tap into the Nigerian diaspora living in the US.

What it takes to build a fruit snacks business in Nigeria with Affiong Williams

Published by Terser Adamu on 18 May 2023

Terser Adamu talks to Affiong Williams, founder of Nigerian fruit processing company ReelFruit.

From catfish to cassava: Seven Nigerian agribusiness entrepreneurs to watch

Published by Staff Writer on 13 March 2023

We highlight seven Nigerian entrepreneurs making a name for themselves in the agribusiness and food industry.

Nine entrepreneurs capitalising on West Africa’s agribusiness potential

Published by Staff Writer on 15 March 2022

A selection of businesses that are taking advantage of opportunities in West Africa’s agribusiness and food industry, from ginger and coconut to dried fruit and catfish.

Nigeria: Agribusiness CEO shares fundraising lessons after securing $3m

Published by James Torvaney on 11 October 2021

Nigerian dried fruit snacks producer ReelFruit recently raised $3 million from investors. Founder and CEO Affiong Williams reflects on her fundraising experience.

How this Nigerian snack food brand increased its Instagram sales by 1,110%

Published by Affiong Williams on 10 August 2021

ReelFruit CEO explains how the company boosted its Instagram revenue 11-fold over the past year.

‘An uphill battle’: Entrepreneur explains how she built a dried fruit snacks brand in Nigeria

Published by Jeanette Clark on 25 February 2021

After a challenging start, the ReelFruit brand is now available in over 350 stores and a handful of export markets. Founder Affiong Williams reveals how she did it.

Nigerian fruit processing entrepreneur believes networking holds the key to success

Published by Affiong Williams on 10 June 2019

ReelFruit founder Affiong Williams describes the value of learning from your peers.

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Affiong Williams

Made in Nigeria: Agribusiness entrepreneurs expanding into US market

Feeding the Nigerian diaspora in America: A prime agribusiness opportunity

What it takes to build a fruit snacks business in Nigeria with Affiong Williams

From catfish to cassava: Seven Nigerian agribusiness entrepreneurs to watch

Nine entrepreneurs capitalising on West Africa’s agribusiness potential

Nigeria: Agribusiness CEO shares fundraising lessons after securing $3m

How this Nigerian snack food brand increased its Instagram sales by 1,110%

‘An uphill battle’: Entrepreneur explains how she built a dried fruit snacks brand in Nigeria

Nigerian fruit processing entrepreneur believes networking holds the key to success

Nigerian entrepreneur breaks into multi-billion dollar coconut industry

Investor sees opportunity in Africa’s healthcare deficit, from Nigeria to Egypt

A five-step Africa investment strategy during economic crisis

3D printed homes in Kenya: A future blueprint for affordable housing?

Reasons for cautious optimism: From Nigerian banks to Zimbabwean mining

Real estate investor carves profitable niche in African affordable housing

Shandré Sund: A master of her craft!

‘Why would someone care about a cooler box that’s made in Cape Town?’

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