Nine entrepreneurs capitalising on West Africa’s agribusiness potential Published by Staff Writer on 15 March 2022 A selection of businesses that are taking advantage of opportunities in West Africa’s agribusiness and food industry, from ginger and coconut to dried fruit and catfish.
Nigeria: Agribusiness CEO shares fundraising lessons after securing $3m Published by James Torvaney on 11 October 2021 Nigerian dried fruit snacks producer ReelFruit recently raised $3 million from investors. Founder and CEO Affiong Williams reflects on her fundraising experience.
How this Nigerian snack food brand increased its Instagram sales by 1,110% Published by Affiong Williams on 10 August 2021 ReelFruit CEO explains how the company boosted its Instagram revenue 11-fold over the past year.
‘An uphill battle’: Entrepreneur explains how she built a dried fruit snacks brand in Nigeria Published by Jeanette Clark on 25 February 2021 After a challenging start, the ReelFruit brand is now available in over 350 stores and a handful of export markets. Founder Affiong Williams reveals how she did it.
Nigerian fruit processing entrepreneur believes networking holds the key to success Published by Affiong Williams on 10 June 2019 ReelFruit founder Affiong Williams describes the value of learning from your peers.