Nigeria: Entrepreneurs unlocking opportunities in agribusiness Published by Staff Writer on 14 March 2025 In Nigeria’s evolving agri-processing sector, entrepreneurs are building businesses that not only serve local demand but also tap into export markets.
From Nigeria to Zambia: Entrepreneurs seeing profits in Africa’s fruit Published by Staff Writer on 30 July 2024 From a dried fruit snacks company in Nigeria to juice businesses in Zambia and Sierra Leone, these three entrepreneurs have capitalised on Africa’s abundant fruit resources.
Nigeria: CEO grows dried fruit company from idea to modern factory Published by Jaco Maritz on 29 March 2024 Last month, Nigerian dried fruit snacks company ReelFruit commissioned its new 800-tonne-per-annum processing facility in Abeokuta, Ogun State.
Now is the time for Nigerian companies to earn dollars, says CEO Published by Staff Writer on 17 January 2024 Even capturing a modest portion of a dollar-paying market can assist businesses in navigating Nigeria’s tough economic climate.
Made in Nigeria: Agribusiness entrepreneurs expanding into US market Published by Jaco Maritz on 7 November 2023 Amid ongoing discussions about the future of the African Growth and Opportunity Act (AGOA), several food and agriculture companies with operations in Nigeria are already tapping into the massive American market.
Feeding the Nigerian diaspora in America: A prime agribusiness opportunity Published by Jeanette Clark on 27 October 2023 Affiong Williams, CEO of ReelFruit, discusses the prospects for Nigerian food companies to tap into the Nigerian diaspora living in the US.
What it takes to build a fruit snacks business in Nigeria with Affiong Williams Published by Terser Adamu on 18 May 2023 Terser Adamu talks to Affiong Williams, founder of Nigerian fruit processing company ReelFruit.
From catfish to cassava: Seven Nigerian agribusiness entrepreneurs to watch Published by Staff Writer on 13 March 2023 We highlight seven Nigerian entrepreneurs making a name for themselves in the agribusiness and food industry.
Nine entrepreneurs capitalising on West Africa’s agribusiness potential Published by Staff Writer on 15 March 2022 A selection of businesses that are taking advantage of opportunities in West Africa’s agribusiness and food industry, from ginger and coconut to dried fruit and catfish.
Nigeria: Agribusiness CEO shares fundraising lessons after securing $3m Published by James Torvaney on 11 October 2021 Nigerian dried fruit snacks producer ReelFruit recently raised $3 million from investors. Founder and CEO Affiong Williams reflects on her fundraising experience.
How this Nigerian snack food brand increased its Instagram sales by 1,110% Published by Affiong Williams on 10 August 2021 ReelFruit CEO explains how the company boosted its Instagram revenue 11-fold over the past year.
‘An uphill battle’: Entrepreneur explains how she built a dried fruit snacks brand in Nigeria Published by Jeanette Clark on 25 February 2021 After a challenging start, the ReelFruit brand is now available in over 350 stores and a handful of export markets. Founder Affiong Williams reveals how she did it.
Nigerian fruit processing entrepreneur believes networking holds the key to success Published by Affiong Williams on 10 June 2019 ReelFruit founder Affiong Williams describes the value of learning from your peers.
