Affiong Williams

Nigeria: Agribusiness CEO shares fundraising lessons after securing $3m

Published by James Torvaney on 11 October 2021

Nigerian dried fruit snacks producer ReelFruit recently raised $3 million from investors. Founder and CEO Affiong Williams reflects on her fundraising experience.

How this Nigerian snack food brand increased its Instagram sales by 1,110%

Published by Affiong Williams on 10 August 2021

ReelFruit CEO explains how the company boosted its Instagram revenue 11-fold over the past year.

‘An uphill battle’: Entrepreneur explains how she built a dried fruit snacks brand in Nigeria

Published by Jeanette Clark on 25 February 2021

After a challenging start, the ReelFruit brand is now available in over 350 stores and a handful of export markets. Founder Affiong Williams reveals how she did it.

Nigerian fruit processing entrepreneur believes networking holds the key to success

Published by Affiong Williams on 10 June 2019

ReelFruit founder Affiong Williams describes the value of learning from your peers.

Affiong Williams

Nigeria: Agribusiness CEO shares fundraising lessons after securing $3m

How this Nigerian snack food brand increased its Instagram sales by 1,110%

‘An uphill battle’: Entrepreneur explains how she built a dried fruit snacks brand in Nigeria

Nigerian fruit processing entrepreneur believes networking holds the key to success

Nine business ideas to pursue in Africa: Poultry, cannabis, vocational training and more

10 business ideas to pursue in Africa: Packaging, baked goods, affordable housing and more

Creating a fruit juice business in Sierra Leone: The story of Sierra Juice

Made-in-Uganda diaper company secures export market

31-year-old Nigerian reveals how he established his rice production business

Namibia: Entrepreneur quits job and moves back home to start agribusiness venture

Eight agribusiness and food opportunities in Africa worth pursuing in 2021

Nigerian entrepreneur turns side-hustle into thriving bakery business

Africa’s farmers are increasingly using digital tools but not everyone feels the benefits

Craft chocolate: Ugandan manufacturer biting into rising global demand

Investor sees digitalisation transforming sectors from pharma to financial services in Africa

Humanisation of pets: South African duo turn trend into global export business

Exporting chillies and superfoods from Zambia: Company taps into growing market

Nigeria: Agribusiness CEO shares fundraising lessons after securing $3m

How this South African built a pet food company that exports globally

Mauritius: Local cosmetics brand takes on the internationals

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