Affiong Williams

Nine entrepreneurs capitalising on West Africa’s agribusiness potential

Published by Staff Writer on 15 March 2022

A selection of businesses that are taking advantage of opportunities in West Africa’s agribusiness and food industry, from ginger and coconut to dried fruit and catfish.

Nigeria: Agribusiness CEO shares fundraising lessons after securing $3m

Published by James Torvaney on 11 October 2021

Nigerian dried fruit snacks producer ReelFruit recently raised $3 million from investors. Founder and CEO Affiong Williams reflects on her fundraising experience.

How this Nigerian snack food brand increased its Instagram sales by 1,110%

Published by Affiong Williams on 10 August 2021

ReelFruit CEO explains how the company boosted its Instagram revenue 11-fold over the past year.

‘An uphill battle’: Entrepreneur explains how she built a dried fruit snacks brand in Nigeria

Published by Jeanette Clark on 25 February 2021

After a challenging start, the ReelFruit brand is now available in over 350 stores and a handful of export markets. Founder Affiong Williams reveals how she did it.

Nigerian fruit processing entrepreneur believes networking holds the key to success

Published by Affiong Williams on 10 June 2019

ReelFruit founder Affiong Williams describes the value of learning from your peers.

Affiong Williams

Nine entrepreneurs capitalising on West Africa’s agribusiness potential

Nigeria: Agribusiness CEO shares fundraising lessons after securing $3m

How this Nigerian snack food brand increased its Instagram sales by 1,110%

‘An uphill battle’: Entrepreneur explains how she built a dried fruit snacks brand in Nigeria

Nigerian fruit processing entrepreneur believes networking holds the key to success

Nine agribusiness ideas to consider in Africa in 2023

Young Zimbabweans choosing farming over corporate jobs

Zimbabwean health food business exporting to Zambia; eyes broader region

Starting a cashew processing factory in Tanzania: My experience

Tanzanian poultry entrepreneur’s innovative franchise model

Elon Musk’s Starlink could fuel competition for internet customers in Africa

Interview: Launch Africa Ventures’ approach to investing in startups

Profit-making idea: Ethiopia’s untapped pasta market potential

Ethiopian food company pursues vertical integration

Three trends shaping Africa’s informal retail sector

Can Nigeria become a global superpower in the next 20 years?

African countries tap into global gas demand with new floating terminals

World Economic Forum: Africa free trade area to unlock logistics opportunities

Elon Musk’s Starlink could fuel competition for internet customers in Africa

Free trade area presents opportunities in Africa’s fish and meat industries

Kenya: Insects as a food source for humans and livestock

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