Digital marketing in Africa: The window of opportunity is now Published by McKinsey on 18 November 2022 Digital sales are the next horizon of business growth for all consumer-facing businesses in Africa, but only a fraction of this potential has been tapped.
Africa’s leading fintech start-ups share six characteristics Published by McKinsey on 8 September 2022 In overcoming the common obstacles in their path, the most successful African tech start-ups share six characteristics with features that mirror those of successful global companies.
Is sub-Saharan Africa ready to make a move to electric vehicles? Published by McKinsey on 25 February 2022 The opportunities and challenges associated with the region’s electric transport future.
McKinsey: Seven ways how companies can pursue the African agricultural opportunity Published by McKinsey on 5 March 2019 While Africa’s agricultural potential is significant, unlocking it requires practical, on-the-ground effort and innovation.
Lions (still) on the move: Growth in Africa’s consumer sector Published by McKinsey on 3 October 2017 Africa remains a high-potential region, but growth is concentrated in a few markets and income segments.
McKinsey: Five ways how South Africa can reignite economic growth Published by McKinsey on 4 September 2015 South Africa has no shortage of ideas, but a tone of pessimism is growing as many worry that the economy is stuck in a low-growth trap.
Africa: A continent of opportunity for pharma and patients Published by McKinsey on 3 August 2015 Africa may be the only pharmaceutical market where genuinely high growth is still achievable.
Dangote Group on the Africa opportunity Published by McKinsey on 13 July 2015 Aliko Dangote, CEO of West Africa’s largest conglomerate, discusses expansion plans for his company.
Sub-Saharan Africa: A major potential revenue opportunity for digital payments Published by McKinsey on 14 March 2014 Sub-Saharan Africa offers tantalising potential for mobile financial services, but as yet there have been few success stories.
The internet’s transformative potential in Africa Published by McKinsey on 3 December 2013 Growing internet penetration in Africa has wide-ranging effects, contributing to economic and social development.
Developing winning products for emerging markets Published by McKinsey on 3 June 2013 Traditional approaches to product development are coming under strain as emerging markets start to dominate the global economy.
The rise of the African consumer Published by McKinsey on 8 February 2013 The single-largest business opportunity in Africa will be its rising consumer market.
How to boost your company’s business-to-business sales Published by McKinsey on 14 November 2011 B2B customers say they care most about product and price, but what they really want is a great sales experience. For sales reps, that means getting the basics right.
