Archive for the ‘Consumer Goods’ category

Epson: SMEs driving printer sales in East Africa

Japanese electronics manufacturer Epson is expecting growth in demand for printers in East Africa due to a surge in private sector activity.

Unpacking the aspirations of Ghana’s middle class

Insight into the spending patterns of middle class Ghanaians.

Nigerian shoemaker on finding her passion

Elizabeth Ojelua’s handmade shoes and bags are gaining a following in Nigeria.

Local businesses should capitalise on Africa’s rising opportunities, says DHL

DHL highlights opportunities for African entrepreneurs and SMEs in the continent.

Inventor of waterless bath says business is a hustle

“The biggest challenge I see with young entrepreneurs is not sitting down and doing the research.”

How Kenya’s beer queen succeeded against all odds

The success of Tabitha Karanja and her Keroche Breweries is a classic David and Goliath tale.

Mismatch in franchise industry could be fatal to business success

“Don’t buy a restaurant franchise if you like to go to sleep early.”

Kenya’s middle class a growing market for ice cream manufacturer

“There will always be a place for ice cream. As long as there are children, there will always be a market.”

New car market in Africa remains ‘very small’

A look at the used and new car markets in Africa.

Celebrated Ethiopian entrepreneur behind soleRebels reveals her next big idea

Bethlehem Tilahun Alemu launches online business, Republic of Leather.

Africa’s 15 hottest investment zones

Sub-Saharan Africa has seen a 4.7% increase in foreign direct investment in 2013.

Have a clear brand message, and stay true to it

To connect with consumers, brands must have a clear picture of their target audience.

How a designer turned her hobby into a niche fashion business

“We are proud that we can make a product here which is entirely made from Kenyan handicraft.”

A look at foreign direct investment trends in Nigeria

While 52% of FDI went into the resource sectors, EY’s report highlights an increasingly diversifying economy.

Finding the right chord: A look at integration in North Africa

The countries of North Africa trade and invest less in each other’s economies than any other region in the world.