Watch the above video where Adetunji Omotola speaks with Mosunmola Umoru, an agribusiness and food entrepreneur based in Nigeria. She is the founder of Farmshoppe, a retail business focused on freshly processed farm produce.
[04:45] Overview of the Farmshoppe business
[02:16] How she entered the food supply industry
[05:25] Financing the company
[09:00] Pricing and value proposition
[11:00] Typical customer profile
[14:11] Competitive landscape
[19:40] Trends in Nigeria’s agriculture industry. New crops and food products growing in prominence.
[23.46] Business challenges
[27:03] Future plans