Businesswoman capitalises on opportunities in Nigeria’s food industry
Watch the above video where Adetunji Omotola speaks with Mosunmola Umoru, an agribusiness and food entrepreneur based in Nigeria. She is the founder of Farmshoppe, a retail business focused on freshly processed farm produce.
[04:45] Overview of the Farmshoppe business
[02:16] How she entered the food supply industry
[05:25] Financing the company
[09:00] Pricing and value proposition
[11:00] Typical customer profile
[14:11] Competitive landscape
[19:40] Trends in Nigeria’s agriculture industry. New crops and food products growing in prominence.
[23.46] Business challenges
[27:03] Future plans