How this Nigerian snack food brand increased its Instagram sales by 1,110% Published by Affiong Williams on 10 August 2021 ReelFruit CEO explains how the company boosted its Instagram revenue 11-fold over the past year.
‘An uphill battle’: Entrepreneur explains how she built a dried fruit snacks brand in Nigeria Published by Jeanette Clark on 25 February 2021 After a challenging start, the ReelFruit brand is now available in over 350 stores and a handful of export markets. Founder Affiong Williams reveals how she did it.