A new report by professional services firm PwC, titled The Africa Business Agenda, takes a closer look at how African companies are attracting, managing and retaining talent. Here are some of the key takeaways.
1. Training new employees
A number of companies in Africa invest heavily in the initial training of new management employees. Mobile telecoms operator Orange has established a campus in Senegal aimed at training managers in its operations across the continent.
Nigeria-based Dangote Group established its Dangote Academy to develop the technical and vocational skills of recent graduates.
“Skills shortages is one of the major problems that we face in Africa,” says Aliko Dangote, president and CEO of the Dangote Group. “Having comparative advantage is no longer enough. You need a superior talent pool.”
Kuria Muchiru, human capital leader for PwC Central and Southern Africa, says that with regards to graduates and Generation Y workers, companies face a number of challenges. “The main one has to do with a large pool of candidates who require significant training, but who also have very different expectations of the workplace and their employers than older generations.”
2. Attracting candidates from the diaspora
Some companies see value in attracting talent from the diaspora, as these people are used to global standards while having a connection with the local culture.
“In my view, there are real benefits to someone coming home from the diaspora,” says Anita Omoile, CEO of Nigeria-based Deep Blue Energy Services. “Not only have companies invested in world-class talent but they’ve gotten someone who has a connection to the culture. You can’t put a price tag on that value.”
“Many CEOs looking for well-qualified candidates reach into their diaspora and engage in global searches with focused search companies who assist them in identifying talent that may wish to return home,” says Daniel Giffard-Bouvier, a partner in human resource advisory services with PwC France and Francophone Africa.
3. Retaining talent
Competition for top talent in Africa is fierce. Companies often face the dilemma of training up an employee, only to see him or her scooped up by another company offering a better package.
“Several CEOs told us how they work hard to develop a corporate culture that encourages a culture of belonging, thus improving retention. Salary and benefits, career plans and a participative social climate are elements widely mentioned,” says Giffard-Bouvier.
Muchiru says at upper management levels, it is an employees’ market and they hold significant leverage.
4. Leadership development
Housing Finance, a mortgage provider and property company in Kenya, invests in ongoing training and gives its senior managers more responsibilities around the company’s strategic projects, in addition to their day-to-day jobs. This is so that they can learn by experience.
“Affordable housing is integral to our growth strategy and a lot of these solutions in the mortgage banking industry are found in India, for example. So, on an annual basis, we send out at least three of our senior leaders on assignment for exposure to markets like India,” the company’s managing director Frank Ireri told PwC.
5. Benefits and rewards
Housing Finance also allows its workers to pick the benefits which are important to them. “We find that benefits like medical cover, employee pension or mortgage loans are not as important to our younger workers, so we’re working on what you might call a total compensation cost, but with a list of options so that employees can tick the boxes that are important to them,” says Ireri.
PwC has found that more companies are now talking about change management and a vision aligned with employees’ needs and priorities.
According to Pascal Lesoinne, managing director of Tanzania Portland Cement Company, new graduates are hard working, but want to be rewarded for going the extra mile. “This is different from the older employees who think that one size fits all for rewards, as in everyone should be rewarded the same. Every year we reward the top employees during the annual family day in which the winners feel proud to receive awards in front of their families,” he says.