Media, Sports & Entertainment

A busy year for producers of British-Nigerian sitcom ‘Meet the Adebanjos’

Published by Jaco Maritz on 29 October 2012

The past year has been a busy one for the small team behind ‘Meet the Adebanjos’. Numerous television deals have been signed and the show has also been adapted for the stage.

Battle of the brands about to begin in Africa

Published by Dianna Games on 1 October 2012

“Some of the world’s fastest-growing economies are here and international brands want a piece of the action.”

Why traditional marketing is not yet dead in sub-Saharan Africa

Published by Kwesi Sakyi-Gyinae on 1 October 2012

“Yes, scheme to harness online opportunities for your brand; but no, don’t get drenched in its thickest waters just yet.”

Proposed Nigerian reality show looking to lure the youth back to farming

Published by Jaco Maritz on 28 September 2012

A Nigerian company, Hayzee Mind Concept, is planning to launch a reality show where contestants will have to demonstrate their farming skills.

‘Many entrepreneurs spend too much time planning, and not enough doing’

Published by Kate Douglas on 13 August 2012

Serial entrepreneur Mike Eilertsen talks to How we made it in Africa’s Kate Douglas.

How Stuart Forrest built one of Africa’s top animation studios

Published by Kate Douglas on 10 August 2012

Stuart Forrest, owner of Triggerfish Animation Studios, talks to How we made it in Africa’s Kate Douglas.

Cheki.co.ke – disrupting Kenya’s auto market

Published by Dinfin Mulupi on 1 July 2012

Cheki Africa Media runs cheki.co.ke, a Kenyan online car classifieds business. The company also has dedicated websites for Nigeria, Ghana, Tanzania and Uganda.

International ad agency eyes South Sudan

Published by Dinfin Mulupi on 25 June 2012

Advertising group TBWA is planning to open an affiliate agency in South Sudan as part of its expansion in east Africa.

The man behind the ‘Netflix of Africa’

Published by Dinfin Mulupi on 25 April 2012

How we made it in Africa interviews Jason Njoku, founder of online Nollywood movie streaming platform iROKOtv.

Five social media marketing mistakes your business should avoid

Published by Dinfin Mulupi on 18 April 2012

Not all brands have mastered online interaction. Here are five common social media marketing mistakes and how to avoid them.

Can Groupon and other daily deal websites really benefit your business?

Published by Loraine Stander on 28 March 2012

Loraine Stander looks at common criticisms against group buying websites, and finds out how to make this new form of advertising work for your business.

Due to overcrowding, brands are finding it increasingly difficult to get their billboards noticed.

Insight into Tanzania’s advertising market

Published by Jaco Maritz on 19 January 2012

During a recent interview with How we made it in Africa, Ulric Charteris, co-founder of Roots Marketing Communications, shared some insights into Tanzania’s advertising market.

How The Economist changed its tune on Africa

Published by Femi Adewunmi on 11 December 2011

From “the hopeless continent” to “Africa rising” – how The Economist made a U-turn on Africa.

From small startup to one of Tanzania’s top ad agencies

Published by Jaco Maritz on 16 November 2011

When Roots Marketing Communications first opened shop in Tanzania, all the staff members lived in one house that doubled as the company’s office.

Media, Sports & Entertainment

A busy year for producers of British-Nigerian sitcom ‘Meet the Adebanjos’

Battle of the brands about to begin in Africa

Why traditional marketing is not yet dead in sub-Saharan Africa

Proposed Nigerian reality show looking to lure the youth back to farming

‘Many entrepreneurs spend too much time planning, and not enough doing’

How Stuart Forrest built one of Africa’s top animation studios

Cheki.co.ke – disrupting Kenya’s auto market

International ad agency eyes South Sudan

The man behind the ‘Netflix of Africa’

Five social media marketing mistakes your business should avoid

Can Groupon and other daily deal websites really benefit your business?

Insight into Tanzania’s advertising market

How The Economist changed its tune on Africa

From small startup to one of Tanzania’s top ad agencies

Nigeria: Entrepreneur turns 960 naira (less than $1) into national food business

A business approach to healthcare delivery in Nigeria

It’s tough out there: Nigerian entrepreneur adapting to a difficult business environment

Changing how Zambia cooks – and building a business around it

Nigeria: How to sell cookies in Lagos

Zambia: Three entrepreneurs building agriculture and food businesses

Nigeria: Entrepreneur aims to take traditional combat sport global

The man behind Nigeria’s answer to the UFC – meet ‘Dana Black’

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