Why a one-size-fits-all approach won’t work in Africa Published by Femi Adewunmi on 9 May 2012 Large income disparities and diverse attitudes exist among African consumers, leading to very different spending and media consumption habits.
Understanding Africa’s seven types of consumers Published by Femi Adewunmi on 30 April 2012 Research firm Nielsen recently identified seven types of African consumers that companies need to be aware of as they target their products to the continent.
Lack of knowledge and information holding back Africa’s SMEs Published by Dinfin Mulupi on 23 April 2012 Despite being the engine of most African economies, the majority of small and medium enterprises (SMEs) do not exist long enough to celebrate their fifth anniversary.
Five social media marketing mistakes your business should avoid Published by Dinfin Mulupi on 18 April 2012 Not all brands have mastered online interaction. Here are five common social media marketing mistakes and how to avoid them.
African renaissance still 10 to 15 years away, says Frost & Sullivan Published by Claude Harding on 16 April 2012 “Africa still has a fair amount ground to cover before it reaches the point of no return with regards to economic development.”
Seven tips on how to enter the African market Published by Femi Adewunmi on 12 April 2012 During a recent webcast Hendrik Malan, operations director for Africa at Frost & Sullivan, shared some practical tips on how to invest in the continent.
Investors reveal what they look for in entrepreneurs Published by Regina Ekiru on 11 April 2012 How we made it in Africa spoke to fund managers to find out what they are looking for in prospective investees.
Investors in Africa need a sense of adventure, says Frost & Sullivan Published by Femi Adewunmi on 2 April 2012 There is currently significant optimism about Africa’s improving business environment. However, investors shouldn’t get carried away with the hype about the continent.
Live in Nigeria? This is why your startup will fail Published by Pascal Ehigie Aito on 15 March 2012 You live in Nigeria or any third world country? Are you a techie and thinking of starting a web startup? Here are some reasons why your startup is doomed to fail.
6 tips on how to make the most of conferences in Africa Published by Claude Harding on 14 March 2012 Claude Harding looks at how to get the most out of the conference and exhibition experience.
What to do when your company becomes too big Published by Claude Harding on 27 February 2012 Many entrepreneurs battle with the transition from a small to medium-sized company. Cheryl Nesbitt, founder of South African cooking school Capsicum Culinary Studio, offers some help.
Four ways how your company can boost sales Published by Femi Adewunmi on 16 February 2012 Consulting firm McKinsey & Co. interviewed around 100 sales executives from around the globe to learn what separates great sales leaders from the also-rans. Here are four ideas on how to use your company’s sales team to boost growth.
Seven tips on how to be successful in Africa’s consumer markets Published by Nissi Ekpott on 30 January 2012 Tapping into the hidden wealth offered by the African consumer markets requires a mindset shift. Large corporations have known this and have been in Africa for decades.
Need funding for your business? Here are the options Published by Claude Harding on 26 January 2012 Many businesses need funding at some stage, whether it is a startup wanting to purchase assets or an existing company looking to expand. Claude Harding explains the basics of fund raising.