Posts Tagged ‘mtn’

The power of local celebrity endorsements in Africa

One way companies can create an affinity with African consumers is by working with a local celebrities to endorse their brand.

Africa Tech Trends: Operators shedding their tower infrastructure

Africa Tech Trends is a fortnightly column by Tom Jackson focusing on the most important developments in Africa’s technology industry.

Brand Africa 100′s top 10 African brands

South African businesses dominate the ranking of African brands.

Looking at Africa’s telecom growth through the eyes of MTN

“The African continent has continued to blossom, where today it is seen as a rife continent for investment,” said Zunaid Bulbulia, CFO of MTN.

Six African companies with a shot at becoming global leaders

Boston Consulting Group has identified six African companies that are shaping themselves into global champions.

MTN still sees growth potential in Nigeria, over 10 years later

“Our view is that there continues to be very significant growth potential. It is the largest market in Africa. It will very soon be the largest economy in Africa.”

How two of Africa’s top companies keep their employees happy

With Google’s headquarters featuring a bowling alley, and software makers SAS Institute allowing unlimited sick days, what are companies in Africa doing to keep their employees happy?

How MTN is profiting from Nigeria’s informal economy

Robert Neuwirth, author of Stealth of Nations: The Global Rise of the Informal Economy, examines how mobile operator MTN is using hawkers and street vendors as distribution agents.

Fresh interest in DRC’s mobile phone industry

The Democratic Republic of Congo’s mobile telecommunications industry has received a lot of attention over the past week.

Nigeria: MTN to give millions access to financial services

Nigeria’s largest mobile telecoms operator MTN has announced that it will launch mobile money services in August.

MTN: ‘We studied the Nigerian market for 3 years before investing’

MTN studied the Nigerian market for three years before it took the leap to invest in Africa’s most populous country.

Foreign investors still negative about Africa, says MTN CEO

Many foreign investors with large amounts of capital at their disposal still hold a negative view of Africa although the situation is improving.

MTN sees value in having locals in charge of marketing

Mobile operator MTN places great importance on having local people in charge of its marketing in the various countries in which it operates.