One way companies can create an affinity with African consumers is by working with a local celebrities to endorse their brand.
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Africa Tech Trends is a fortnightly column by Tom Jackson focusing on the most important developments in Africa’s technology industry.
South African businesses dominate the ranking of African brands.
“The African continent has continued to blossom, where today it is seen as a rife continent for investment,” said Zunaid Bulbulia, CFO of MTN.
Boston Consulting Group has identified six African companies that are shaping themselves into global champions.
“Our view is that there continues to be very significant growth potential. It is the largest market in Africa. It will very soon be the largest economy in Africa.”
With Google’s headquarters featuring a bowling alley, and software makers SAS Institute allowing unlimited sick days, what are companies in Africa doing to keep their employees happy?
Robert Neuwirth, author of Stealth of Nations: The Global Rise of the Informal Economy, examines how mobile operator MTN is using hawkers and street vendors as distribution agents.
The Democratic Republic of Congo’s mobile telecommunications industry has received a lot of attention over the past week.
Nigeria’s largest mobile telecoms operator MTN has announced that it will launch mobile money services in August.
MTN studied the Nigerian market for three years before it took the leap to invest in Africa’s most populous country.
Many foreign investors with large amounts of capital at their disposal still hold a negative view of Africa although the situation is improving.
Mobile operator MTN places great importance on having local people in charge of its marketing in the various countries in which it operates.