Posts Tagged ‘m-pesa’
Technology is linking potential customers to markets at a rate that would have seemed impossible even a decade ago
Esther Muchemi, CEO of Samchi Group, sees opportunity where others see challenges.
In a trend reversal, African technology has migrated to Europe.
Banks that don’t connect their clients to mobile wallets risk becoming increasingly irrelevant.
While Kenya made its name in software, a handful of entrepreneurs are now taking the leap into developing hardware.
From the moment M-Pesa launched in Kenya in 2007, Africa was heralded as the leader in mobile payment services.
Fibre-optic internet cables could leap-frog Africa into the future.
Sub-Saharan Africa offers tantalising potential for mobile financial services, but as yet there have been few success stories.
“Companies that fail to dig deep into the consumer psyche in African markets before making a move are bound to fail.”
With unbanked and rural populations, mobile commerce is a good way to reach African consumers.
Nigeria’s Interswitch Verve and M-Pesa in Kenya are mobile payment systems online merchants need to know how to use.
M-KOPA enables low income households to buy a d.light solar home system on an instalment basis.
“A lot of entrepreneurs are losing focus and directing their energies towards getting funding from venture capitalists.”
Safaricom has ventured into the restaurant business by launching an M-Pesa payments platform for restaurant bills.
“Many of these startups will fail and that will not be a bad thing because with it will come learning. Even M-Pesa did not become a success overnight.”