Archive for the ‘Media’ category
Insight into Tanzania’s advertising market
During a recent interview with How we made it in Africa, Ulric Charteris, co-founder of Roots Marketing Communications, shared some insights into Tanzania’s advertising market.
How The Economist changed its tune on Africa
From “the hopeless continent” to “Africa rising” – how The Economist made a U-turn on Africa.
From small startup to one of Tanzania’s top ad agencies
When Roots Marketing Communications first opened shop in Tanzania, all the staff members lived in one house that doubled as the company’s office.
African companies moving outside their home markets
Sub-Saharan African companies are making strides in becoming multinational corporations.
Producers thinking outside of the box with British-Nigerian family sitcom
Two young entrepreneurial TV producers are following an unconventional route in pursuit of their dream to produce a successful sitcom.
African luxury brands must embrace social media
Many luxury brands have not considered social media as part of their marketing mix. The reason, perhaps, is that social media is incorrectly viewed as a medium for younger people who don’t fit the customer profile of such brands.
Is South Africa ready for an iPad newspaper?
South Africa and Africa’s first made-for-tablet newspaper, iMaverick, will hit the proverbial shelves in August this year.
How we made it in Africa up for top business media award
How we made it in Africa has been selected as one of the three finalists in the Media of the Year category for the Diageo Africa Business Reporting Awards 2011.
African young people more ambitious than Europeans, says Naspers boss
African young people have a level of ambition that one doesn’t find in Europe, says Koos Bekker, managing director of emerging markets media company Naspers.
Entrepreneur watch: I sold my wedding ring to stay in business
How we made it in Africa’s Regina Ekiru speaks to Jenny Luesby, founder and chief executive of African Laughter, a Kenyan public relations and new media company.
