Archive for the ‘Media, Sports & Entertainment’ category

Nigeria’s film industry: a potential gold mine?

As an entrepreneur, Jason Njoku achieved success in a most unlikely way: he is Africa’s largest distributor of Nigerian movies.

‘Entrepreneurship is like being in the army,’ says filmmaker

Dinfin Mulupi talks to Daniel Prior, founder of Kenya’s Quite Bright Films.

Business of sport: why the NBA wants to grow basketball in Africa

The National Basketball Association (NBA) has upped its efforts to grow the popularity of the sport in Africa.

Kenya is ready for new things, say founders of Nairobi yoga studio

“Kenyans are not closed minded; they are always looking for opportunities to experience new things.”

Meet the Boss: Carolyn Carew, CEO, Born Free Media

“Believe in what you want to achieve, work hard, do lots of research, find the gaps, and then take the plunge.”

Kenya’s outdoor advertising industry is booming, thanks to brand competition and elections

It is a season of good business for outdoor advertising companies in Kenya.

Nigerian online movie and music company iROKO Partners enters South Africa

iROKO Partners has opened their second African office in Johannesburg.

Demand for African content could boost music business, says Tim Rimbui

How we made it in Africa talks to Tim Rimbui, the founder of Ennovator Music, a Nairobi-based recording studio and production company.

Video games – Kenya’s new emerging industry with ‘huge scope’

How we made it in Africa talks to Nathan Masyoku of Kenyan gaming outfit NexGen.

Tinsel actress Lizz Njagah talks about Kenya’s film and TV industry

“Right now, the industry needs people who are brave enough to make films, not for short term gain, but with long term thinking.”

Why resilience is key to making it in the film and TV business in Africa

With over 25 years experience, Carolyn Carew tells How we made it in Africa what it takes to make it in the film and TV business.

A busy year for producers of British-Nigerian sitcom ‘Meet the Adebanjos’

The past year has been a busy one for the small team behind ‘Meet the Adebanjos’. Numerous television deals have been signed and the show has also been adapted for the stage.

Battle of the brands about to begin in Africa

“Some of the world’s fastest-growing economies are here and international brands want a piece of the action.”

Why traditional marketing is not yet dead in sub-Saharan Africa

“Yes, scheme to harness online opportunities for your brand; but no, don’t get drenched in its thickest waters just yet.”

Proposed Nigerian reality show looking to lure the youth back to farming

A Nigerian company, Hayzee Mind Concept, is planning to launch a reality show where contestants will have to demonstrate their farming skills.