Sub-Saharan Africa will remain on a positive growth trajectory, attracting companies from across the world.
Emerging markets-based companies pose competitive threats to Western firms.
Technological and political developments are forcing companies to adjust strategies for long-term growth.
“Most people I have so far spoken to confirm that Angola is an extremely difficult place to do business.”
“Even though I knew Angola’s capital is famously the most expensive city in the world, prices are even beyond one’s wildest imagination.”
While there is much talk about competition coming from other emerging market companies, the issue in sub-Saharan Africa seems far more nuanced than that.
Nigeria is changing rapidly. The size of the economy may expand 40-60% overnight, new online sales channels are booming, and the security situation is deteriorating.
Anna Rosenberg, a senior analyst for sub-Saharan Africa at Frontier Strategy Group, looks at the developments that will shape West Africa’s economic powerhouse in the new year.
Finding the right distributors to work with in sub-Saharan Africa can be a challenging task for companies wanting to do business in the continent.