Wandia Gichuru on building a fashion business in Kenya and beyond Published by Stanford Seed on 5 May 2024 Thirteen years ago, what later became a leading women’s fashion brand in Kenya consisted of several boxes of clothes in Wandia Gichuru’s living room.
Influencer marketing: How Kenyan brands are partnering with celebs and bloggers Published by Nelly Murungi on 17 January 2017 Lately Kenyan brands have been partnering with influencers to connect to customers in authentic ways.
Vivo Activewear founder shares lessons learnt in the retail business Published by Dinfin Mulupi on 5 November 2015 ‘If I were to start a new business today with my four years experience, I would do things quite differently,’ says Wandia Gichuru, founder of Vivo Activewear.