Ford South Africa failed to protect its reputation. What it should have done Published by Marietjie Theron-Wepener on 30 January 2017 Ford South Africa has suffered huge damage to its reputation thanks to its poor handling of a crisis involving some of its Kuga cars.
Corporate reputation: Build it, guard it, gain from it Published by Marietjie Theron-Wepener on 15 July 2015 In recent years, the reputation of organisations has emerged as a strategic asset.
