SABMiller’s African strategy: halving the price of beer; doubling the price of beer Published by Claude Harding on 22 October 2012 SABMiller wants to drop the price of beer for lower-income consumers, while at the same attracting more drinkers to its premium green bottle brands.
Saving money and making friends: Why SABMiller is engaging local farmers Published by Jaco Maritz on 11 October 2012 By sourcing raw materials directly from farmers in Africa, beer producer SABMiller is cutting costs while also winning the support of local communities.