‘An uphill battle’: Entrepreneur explains how she built a dried fruit snacks brand in Nigeria

Published by Jeanette Clark on 25 February 2021

After a challenging start, the ReelFruit brand is now available in over 350 stores and a handful of export markets. Founder Affiong Williams reveals how she did it.

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‘An uphill battle’: Entrepreneur explains how she built a dried fruit snacks brand in Nigeria

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