‘Why would someone care about a cooler box that’s made in Cape Town?’ Published by Jaco Maritz on 13 November 2023 Lee Hartman, founder of Fieldbar, was inspired by South Africa’s luxury safari heritage to uniquely position his cooler box brand.
From South Africa to Harrods: The story of cooler box brand Fieldbar Published by Jaco Maritz on 9 March 2023 Fieldbar has reinvented the traditional cooler box. We speak to founder Lee Hartman to learn about the company’s early days, manufacturing challenges, and its branding and design strategy.
