Nigerian entrepreneurs pursuing opportunities, from cassava to sportswear Published by Staff Writer on 11 July 2024 These six entrepreneurs have identified and capitalised on distinct opportunities in the market, ranging from food to fitness and sportswear.
Nigeria: A snack food company founded with 960 naira Published by Staff Writer on 26 December 2023 Debby Lawson, founder and COO of Fastizers, a Nigeria-based producer of cookies and snack foods, had not initially planned to start her own business.
Nigeria: How this snack food company won over informal shopkeepers Published by Jaco Maritz on 9 October 2023 In Nigeria, informal retail channels such as open-air markets, street stalls, and table tops account for 90% of consumer goods sales. Discover how cookie company Fastizers persuaded these vendors to stock its products.
Entrepreneurs target Nigerian shoppers with cookies, furniture and more Published by Staff Writer on 22 August 2023 From affordably-priced cookies tailored for the mass market to furniture crafted for aspirational millennials, we spotlight six entrepreneurs who have launched consumer-oriented ventures in Nigeria.
How this cookie company cracked the Nigerian market Published by Jaco Maritz on 3 August 2023 Entrepreneur behind the Fun Cookies brand talks about penetrating the informal retail sector and operating in an intensely price-sensitive market.
