Behind the scenes of building a private equity firm in Nigeria Published by Jaco Maritz on 31 July 2025 Adesuwa Okunbo Rhodes, founder of Aruwa Capital Management, on building and running an investment firm in West Africa.
Nigeria: Entrepreneur turns 960 naira (less than $1) into national food business Published by Jaco Maritz on 7 May 2025 Fastizers, a Nigerian snack food company best known for its cookies, was founded in 2010 by Debby Lawson. She started the business with just 960 naira – about 60 US cents at today’s exchange rate.
It’s tough out there: Nigerian entrepreneur adapting to a difficult business environment Published by Jaco Maritz on 4 May 2025 Nigeria’s difficult economic environment is forcing snack food manufacturer Fastizers to rethink aspects of its operations – from shrinking pack sizes to launching new product lines such as bread.
Nigeria: How to sell cookies in Lagos Published by Staff Writer on 28 April 2025 While Nigeria has witnessed growth in modern shopping malls and air-conditioned supermarkets, an estimated 90% of shopping still takes place through informal retail channels.
Nigerian entrepreneurs pursuing opportunities, from cassava to sportswear Published by Staff Writer on 11 July 2024 These six entrepreneurs have identified and capitalised on distinct opportunities in the market, ranging from food to fitness and sportswear.
Nigeria: A snack food company founded with 960 naira Published by Staff Writer on 26 December 2023 Debby Lawson, founder and COO of Fastizers, a Nigeria-based producer of cookies and snack foods, had not initially planned to start her own business.
Nigeria: How this snack food company won over informal shopkeepers Published by Jaco Maritz on 9 October 2023 In Nigeria, informal retail channels such as open-air markets, street stalls, and table tops account for 90% of consumer goods sales. Discover how cookie company Fastizers persuaded these vendors to stock its products.
Entrepreneurs target Nigerian shoppers with cookies, furniture and more Published by Staff Writer on 22 August 2023 From affordably-priced cookies tailored for the mass market to furniture crafted for aspirational millennials, we spotlight six entrepreneurs who have launched consumer-oriented ventures in Nigeria.
How this cookie company cracked the Nigerian market Published by Jaco Maritz on 3 August 2023 Entrepreneur behind the Fun Cookies brand talks about penetrating the informal retail sector and operating in an intensely price-sensitive market.
