Nigeria: A snack food company founded with 960 naira Published by Staff Writer on 26 December 2023 Debby Lawson, founder and COO of Fastizers, a Nigeria-based producer of cookies and snack foods, had not initially planned to start her own business.
Nigeria: How this snack food company won over informal shopkeepers Published by Jaco Maritz on 9 October 2023 In Nigeria, informal retail channels such as open-air markets, street stalls, and table tops account for 90% of consumer goods sales. Discover how cookie company Fastizers persuaded these vendors to stock its products.
How this cookie company cracked the Nigerian market Published by Jaco Maritz on 3 August 2023 Entrepreneur behind the Fun Cookies brand talks about penetrating the informal retail sector and operating in an intensely price-sensitive market.
