Influencer marketing: How Kenyan brands are partnering with celebs and bloggers Published by Nelly Murungi on 17 January 2017 Lately Kenyan brands have been partnering with influencers to connect to customers in authentic ways.
What do your clients say about you? Published by Press Office on 14 October 2016 Companies who are actively using tech to gain consumer insights and adapt their offering will always have the lead over competitors.
Fashion blog and online store expands to brick-and-mortar outlet Published by Nelly Murungi on 7 September 2016 Commercialising Kenyan design
Brands in Africa: The most admired and valuable Published by Justin Probyn on 2 November 2015 Non-African brands dominated the rankings, with nine of the top 10 most admired brands in Africa being foreign.
Yes, Nigeria is Africa’s biggest economy, but don’t expect a quick buck Published by Jaco Maritz on 17 April 2014 Investors interested in Nigeria should be prepared, and be in it for the long term.
The power and promise of brands – and the perils of a ‘one size fits all’ Published by Boston Consulting Group on 21 March 2014 African consumers are highly brand conscious compared with consumers in other countries around the world.
Meet the new African consumer Published by Boston Consulting Group on 14 February 2014 In order to gain success in African markets, multinational companies need to become truly local.
Consumer preferences in Africa a stew of nuance and complexity Published by Dianna Games on 21 January 2014 “Companies that fail to dig deep into the consumer psyche in African markets before making a move are bound to fail.”
Ranked: Kenya’s 40 most valuable brands Published by Femi Adewunmi on 15 October 2011 Mobile telecommunications giant Safaricom is Kenya’s most valuable brand, according to the 2011 Brand Finance Kenyan Top 40 index.
