Type of Opportunity
Distributor / Agent / Reseller
Overview of Opportunity

MADISON – The Heart of New York is a leading footwear brand inspired by the fashion capital of the world. MADISON is positioned as one of South Africa’s and Africa’s most successful footwear brands. It is currently growing its footprint across the continent and seeking reputable retail partners.

MADISON was established by Shane and Pauline McEvoy in 2009. The team developed a range of shoes for women who have a fearless approach to fashion. Each collection has energetic injections of colour and detail for the sophisticated woman who loves theMADISONlifestyle. From sandals and wedges to glamorous statement heels, MADISON has every trend covered.

Retail partnerships

MADISON is currently offering for retail partnerships with established companies throughout Africa. Partnership agreements include:

  • Franchise partnerships with existing retailers – opening of branded MADISON stores
  • Store within a store
  • Wholesale/distribution agreements – both physical and online

MADISON’S Africaoffice is based in Cape Town, South Africa. Orders can be shipped CIF Ex MADISON’S bond warehouses in South Africa, or CIF direct from MADISON’S international factories for large volumes.

Marketing support

MADISON actively markets its footwear by:

Store designs: Pre-approved store designs to showcase the gorgeous MADISON footwear range.

Point of sale: Supporting retail stores with visual merchandise material and in-store brand activations.

Digital community management: Engage with internet users on Facebook, Pinterest, Twitter, YouTube and Instagram.

Media strategy: Product placement features in magazines, fashion blogs, radio and TV.

Brand ambassadors: Establishing relationships with influential celebrities to wear MADISON and share their passion for the brand.

Corporate social investment: Giving back to the community via collections and donations to charity partners within the respective countries we distribute in.

The company will provide, at a cost, twice yearly seasonal marketing campaign collateral to beautifully showcase summer and winter trends. This powerful imagery builds brand identity and is a key marketing tool.

Should you wish to partner with the MADISONteam and offer this leading ladies fashion footwear brand in your market, please contact us for more information.

Phone Number
+27 21 510 4510
+27 86 606 4742
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