Archive for the ‘Consumer Goods’ category

How to understand Africa’s middle class

Ben Longman unpicks the true size of the middle class, how to understand it and track its growth.

Businessman Saleh Nasreddin upbeat about Ethiopia’s food industry

Saleh Nasreddin’s journey in business.

Meet the Boss: Saleh Nasreddin, founder, NAS Foods, Ethiopia

“In Africa, everything is good business. You just have to plan well, work hard and do it right.”

Private equity in Ethiopia: Talking investment with Schulze Global

In 2008 Schulze Global Investments became the first international private equity firm to open an office in Ethiopia.

Running an online business in Tanzania: Insights from a US-born manager

How we made it in Africa talks to Erfaan Mojgani, country manager of online marketplace Kaymu in Tanzania.

Kenya’s economy is growing, but hinges on renewal of US trade pact

Kenya has emerged third among the top 20 fastest-growing economies in the world, according to a 2015 survey by Bloomberg.

Consumer goods: Steps to effectively access the Kenyan market

For all its business and investment potential, the country can be a hard nut to crack.

Chai Bora: The tea company with great ambitions in Tanzania and beyond

Chai Bora MD discusses the company’s plans and the benefits of having private equity investors on board.

E-commerce set to be a ‘game changer’ for Africa, says Ashish J. Thakkar

“A city like Lagos has 20 million people, but just two shopping centres.”

How South Africa’s top e-commerce store wins customer loyalty

Yuppiechef’s director, Paul Galatis, shares his tips for winning customer loyalty in the e-commerce industry.

The power of local celebrity endorsements in Africa

One way companies can create an affinity with African consumers is by working with a local celebrities to endorse their brand.

Targeting the African consumer: Why size often matters

According to Michael Wood, founder of Aperio, a common mistake made by consumer-facing companies in Africa is getting their product sizes wrong.

How Philips is using mobile phones to combat counterfeits in Africa

JJ van Dongen, senior vice president for Philips Africa, shares the company’s strategy for combating counterfeit products in Africa.

‘South African wine industry must adjust its Africa strategy, before it loses out’

The majority of Africans shop at informal outlets, and this is where South African wines need to improve their presence, says Craig Irving.

‘Be persistent, never give up’: The story of Vimal Shah and Bidco

Kenyan businessman Vimal Shah is one of the region’s most prominent entrepreneurs.