Archive for the ‘Consumer Goods’ category
“Africa was booming and my dreams seemed more feasible over there.”
“The macro story in East Africa echoes that of Africa, and that makes it a relatively more attractive region.”
A major Chinese shoe manufacturer is lacing up for the long run in this economic powerhouse. Will others follow?
Selling satellite phones, electronics and heavy vehicles is Ian Cox’s business.
Thorough research and on-the-ground experience is key to understanding and unlocking Africa’s complex consumer market.
Engen’s innovative strategy is a marketing tool and a way of growing its business.
In order to gain success in African markets, multinational companies need to become truly local.
“The market is huge and there really is space for everyone,” says Zashadu Bags founder.
Ole! Media Group founder describes the broad reach of mobile marketing campaigns.
Founder of artistic creation company Ali Omar talks about his budding business on the Kenyan island of Lamu.
“Companies that fail to dig deep into the consumer psyche in African markets before making a move are bound to fail.”
Expanding food brands across Nigeria involves customer education and investment in the supply chain.
“We have what it takes to take on the big guys and beat them at their own game.”
Nigerian online shopping platform Jumia lists its 10 top selling products for 2013.
“Entrepreneurship is a process,” says Domitila Silayo, second runner up for the 2013 Anzisha Prize.