New customers – not government contracts – key to growing a small business Published by Jeffrey Manu on 8 September 2016 Growing your consumer base and increasing sales volumes
How to build winning businesses in Africa: 10 minutes with Massmart Published by Martyn Davies on 6 September 2016 Talking business with Massmart’s chairman Kuseni Dlamini.
Focus on what you do best, and other strategies for entering Africa Published by Kate Douglas on 9 May 2016 A recent study revealed 66% of business expansions into Africa resulted in negative shareholder returns. PwC suggest how to avoid becoming part of this statistic.
Three lessons from brewing Heineken in Africa Published by Peter Vanham on 20 July 2015 Heineken CEO explains the counterintuitive strategy that helped him become one of the company’s youngest leaders.
How Philips is adapting its global strategy to better address the African market Published by Kate Douglas on 4 February 2015 Philips has adopted a number of strategies to make its global portfolio more relevant for African economies.
‘South African wine industry must adjust its Africa strategy, before it loses out’ Published by Kate Douglas on 29 January 2015 The majority of Africans shop at informal outlets, and this is where South African wines need to improve their presence, says Craig Irving.
Build a brand, nurture it and engage with your audience Published by Nadia Takyiwaa Mensah on 29 May 2014 Companies need to be intentional about their brand, its positioning and its success in the market.
