Buyers want more than just the cheapest deal, says e-commerce site Rupu Published by Dinfin Mulupi on 12 November 2015 Kenyan e-commerce platform Rupu is shifting focus from merely offering deals and discounts, to selling higher quality curated products and services.
Swiss company betting on Africa for next wave of growth Published by Dinfin Mulupi on 5 September 2015 A look at Swiss media company Ringier’s strategy in Africa.
Rupu CEO explains how they built a successful e-commerce business in Kenya Published by Dinfin Mulupi on 5 July 2013 Ben Maina sits at the helm of a business that has been described as the Groupon of Kenya.