Major shifts in Nigeria’s consumer landscape Published by Staff Writer on 31 July 2019 ‘Competition for consumers’ wallets has never been tougher.’
Modern trade formats are upping their game in Nigeria Published by Staff Writer on 6 December 2017 As Nigerian consumers look for greater value and efficiency due to macro-economic and inflationary pressures, they are trading down on spend.
Africa’s shifting growth figures demand investor staying power Published by Staff Writer on 27 September 2016 ‘Africa must still be viewed as a long-term prospect and companies who enter its markets need the stamina to weather both good and bad market conditions.’
Variable consumer confidence scores across sub-Saharan Africa Published by Staff Writer on 4 July 2016 Nielsen Consumer Confidence Index results show that of the four sub-Saharan African countries measured, Nigeria’s consumer confidence score continue to rank highest.
Unpacking sub-Saharan African media consumption habits Published by Staff Writer on 1 June 2016 Penetration of mass media such as television, radio and mobile is near universal, while in stark contrast the penetration of print media (newspapers and magazines) and the internet is significantly lower.
Why most Kenyans don’t shop with their mobile phones Published by Staff Writer on 25 April 2016 Some 95% of Kenyan consumers still pay with cash in a retail environment, while only 12% make use of mobile money, and just 2% use credit or debit cards.
GDP and population data not enough to predict brand success in Africa Published by Staff Writer on 25 February 2015 Hard retail data, consumer needs and behaviour, combined with macro-economic datasets, are better indicators of opportunity in African markets.
Four things you should know about Africa’s retail environment Published by Femi Adewunmi on 28 May 2012 With the majority of Africans still shopping at small informal outlets, getting your product into the hands of the consumer is not always straightforward.
Understanding Africa’s seven types of consumers Published by Femi Adewunmi on 30 April 2012 Research firm Nielsen recently identified seven types of African consumers that companies need to be aware of as they target their products to the continent.