South Africa needs SMEs – and SMEs need branding know-how Published by Press Office on 11 April 2017 Many SMEs are still vulnerable to common branding and marketing errors that can cost them the success of their business.
Five branding mistakes you should avoid in your small business Published by Raymond van Niekerk on 4 April 2017 Many of the errors behind the collapse of small and medium enterprises are branding errors.
What do your clients say about you? Published by Press Office on 14 October 2016 Companies who are actively using tech to gain consumer insights and adapt their offering will always have the lead over competitors.
Kenyan serial entrepreneur talks about the power of a personal website Published by Kate Douglas on 18 December 2013 Branding your business and yourself is a crucial move for entrepreneurs.
America’s brand with frontier entrepreneurs Published by Jonathan Berman on 29 August 2013 The US brand promise has a powerful influence in Africa, writes Jonathan Berman.
African low-cost airline fastjet unveils new branding Published by Claude Harding on 9 November 2012 Africa’s new low-cost airline fastjet, backed by easyJet founder Stelios Haji-Ioannou, this week unveiled its new logo.