Ben Leo: South Africa’s richest, potential-loaded retail markets may not be where you think Published by Ben Leo on 6 July 2019 South Africa’s top five largest informal markets.
Ben Leo: The fast-growing consumer potential of Africa’s secondary cities Published by Ben Leo on 13 February 2019 Consumer-focused companies in Africa typically limit their focus to a handful of national capitals or major cities.
Ben Leo: The overlooked potential of rural spaces and consumers Published by Ben Leo on 6 February 2018 The opinion that ‘rural’ always equates with ‘poor’ is no longer sound.