How to market your business more effectively Published by Staff Writer on 11 September 2018 You should always be thinking about the five Ps: Price, product, people, place and promotion.
South African company predicts Trump win (and Brexit) where polls fail Published by Kate Douglas on 15 November 2016 BrandsEye is using social media to find out what people really think.
Study sheds light on how Africans use Twitter Published by Justin Probyn on 29 April 2016 How Africa Tweets is an annual study by Portland Communications which highlights Twitter trends, hashtag usage and online habits in Africa.
Insight into how Africa uses Twitter Published by Staff Writer on 14 March 2014 Johannesburg is Africa’s most active city on Twitter.
Paul Kagame: A digital president leading a technology movement Published by Uwimana Basaninyenzi on 29 November 2013 An avid user of social media, Rwanda’s President Paul Kagame is pushing technological innovations.
Top 10 social media tips for businesses Published by Shane Richmond on 19 August 2013 Social media is an extremely powerful tool with which to grow a business, but any campaign should be strategic and focused.
TripAdvisor means hotels need to be on top of their game, all the time Published by Jaco Maritz on 15 August 2013 How we made it in Africa looks at how some of the continent’s hotels are managing their online reputations.
World’s first Twitter activated vending machine launched in South Africa Published by Claude Harding on 15 June 2012 South Africa’s Bos Ice Tea has launched what it claims to be the world’s first Twitter activated vending machine.
New research: How Africans are using Twitter Published by Femi Adewunmi on 30 January 2012 Micro-blogging platform Twitter is growing in popularity on the African continent, with users from South Africa, Nigeria, Kenya, Egypt and Morocco leading the pack.
Don’t let social media damage your personal brand, career Published by Jaco Maritz on 9 December 2011 People should ensure that their profiles on social media networks such as Facebook and Twitter don’t damage their personal brands.
