Nigeria: Persistence pays off for dried fruit entrepreneur Published by Jaco Maritz on 18 September 2025 ReelFruit, founded by Affiong Williams, has grown from small beginnings to supplying both local retailers and overseas buyers.
Kenyan company seeks to change the skincare game with Korean technology Published by Jaco Maritz on 12 January 2023 Talking business with the CEO of skincare company Uncover.
Nigeria: Agribusiness CEO shares fundraising lessons after securing $3m Published by James Torvaney on 11 October 2021 Nigerian dried fruit snacks producer ReelFruit recently raised $3 million from investors. Founder and CEO Affiong Williams reflects on her fundraising experience.
