Julian Abramson

Private label versus own brand strategies: Insight from food entrepreneur

Published by Staff Writer on 25 March 2024

Rozelle Abramson, co-owner of South Africa’s Fynbos Fine Foods, highlights numerous benefits of the private label approach over exclusively promoting one’s own brand.

How a South African chilli sauce company broke into the American market

Published by Jaco Maritz on 17 March 2024

Fynbos Fine Foods started in the kitchen of co-owner Rozelle Abramson. Today, the company produces a range of hot sauces, pestos, chef salts, and jams that are sold worldwide.

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Julian Abramson

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