Success in Nigeria requires deep knowledge of market environment Published by Dianna Games on 5 November 2017 Tips for those seeking to crack the Nigerian market.
South Africans need to ponder what ‘going to Africa’ means Published by Dianna Games on 17 November 2014 Do South Africans truly believe theirs is just another African country?
What does the failure of Woolworths say about Nigeria? Published by Kate Douglas on 7 January 2014 Woolworths may not have succeeded in Nigeria, but many other South African retailers are doing well.
High African growth rates distort the real development image Published by Dianna Games on 20 August 2013 “How many times have you heard that many of the fastest-growing economies in the world at the moment are in Africa?”
Battle of the brands about to begin in Africa Published by Dianna Games on 1 October 2012 “Some of the world’s fastest-growing economies are here and international brands want a piece of the action.”