Ranked: Africa’s top brands
MTN has been named the most valued brand in Africa whilst Shell received the nod as the most valued non-African brand in the inaugural Brand Africa 100 rankings.
MTN is the most valued brand in Africa.
Focusing on a regional representation of Sub-Saharan African countries including Botswana, Democratic Republic of Congo, Ghana, Kenya, Nigeria, South Africa, Tanzania, Uganda and Zambia, Brand Africa 100 is based on a multi-tier methodology that incorporates qualitative, quantitative and secondary research.
Non-African brands still play a dominant role on the continent. African brands represent only 33.7% of all the brands nominated by those that took part in the survey, while international brands account for 66.3%. A further breakdown of the African results indicate that South African brands represent 24% of the share, Nigerian brands represent 9% with Kenyan brands representing the remaining 1%.
“One of the primary drivers of Africa’s growth lies in stimulating and growing thriving African and global businesses and brands in Africa” said Brand Africa founder, Thebe Ikalafeng. “And consumers are the ultimate arbiters of that success.”
Most valued African brands
Rank Brand Sector Country
1 MTN Telecoms services South Africa
2 Absa Banks South Africa
3 NNPC Oil and gas Nigeria
4 Eskom Utilities South Africa
5 Shoprite Retail South Africa
6 Dangote Consumer, non-cyclical Nigeria
7 Woolworths Retail South Africa
8 Globacom Telecoms services Nigeria
9 Pick n Pay Retail South Africa
10 Vodacom Telecoms services South Africa
11 Castle Beverages South Africa
12 Telkom Telecoms services South Africa
13 SABMiller Beverages South Africa
14 Guaranty Trust Bank Banks Nigeria
15 Safaricom Telecoms services Kenya
16 United Bank for Africa Banks Nigeria
17 First Bank of Nigeria Banks Nigeria
18 Tiger Brands Food, diversified South Africa
19 Zenith Bank Banks Nigeria
20 Intercontinental Bank Banks Nigeria
21 Techno Oil and gas Nigeria
22 Clover Dairy South Africa
23 Oceanic Bank Banks Nigeria
24 Tastic Food South Africa
25 Peak Milk Dairy Nigeria
Most valued brands in Africa (incl. international brands)
Rank Brand Sector Country
1 MTN Telecoms services South Africa
2 Shell Oil and gas Netherlands
3 Coca-Cola Beverages United States
4 Nike Apparel United States
5 Toyota Auto Japan
6 Absa Banks South Africa
7 NNPC Oil and gas Nigeria
8 Vodafone Telecoms services Britain
9 Heineken Beverages Netherlands
10 Samsung Electronics South Korea
11 HP Electronics United States
12 McDonald's Retail United States
13 Eskom Utilities South Africa
14 Shoprite Retail South Africa
15 Pepsi-Cola Beverages United States
16 LG Electronics South Korea
17 Honda Auto Japan
18 Dangote Consumer, non-cyclical Nigeria
19 Airtel Telecoms services India
20 Mercedes-Benz Auto Germany