Profit-making idea: Capitalise on Africa’s consumer internet potential

Profit-making idea is a series of short posts, each with a piece of information that we think you might find useful: for investment, for growing your company or to start a new business. Read our previous posts here.

In a recent interview, we asked Jason Njoku, CEO and founder of iROKO – a multimedia company that provides paid-for, on-demand Nollywood content to audiences worldwide – to name a business opportunity he would still like to pursue. Here is his response:

“Anything to do with consumer internet in Africa fascinates me. Few people are ‘winning’ at it yet – mostly because of the issues around scaling a product or platform across the continent.

“But the challenge is what makes it so tantalising. This is one of the reasons I’ve continued to work with Nigerian internet companies through Spark (Njoku’s investment venture) – watching companies like or, who both have had brilliant big wins in the last 12 months, shows the opportunities are there for founders hungry enough to capitalise on them.”