Foreign business people should think twice before deciding to promote their products in Nigeria’s capital Abuja instead of Lagos.
The Daily Trust newspaper reported today that 52 Turkish firms that staged a four day trade exhibition from 4 to 7 November in the capital Abuja complained about the poor attendance at the event.
Head of the organisers, Tahir Eraslan, reportedly told the newspaper that the Turkish delegation faced various problems in Nigeria. He also blamed the Nigerian Association of Chambers of Commerce, Industry, Mines and Agriculture (NACCIMA) for not providing the promised assistance.
“We are not satisfied with the low turnout despite the fact that we advertised for eight days in television and five newspapers,” Eraslan was quoted saying.
Director General of NACCIMA, John Isemede, however, hit back saying that Abuja is Nigeria’s political capital and that the exhibition should rather have been staged in the country’s commercial hub Lagos.
“They didn’t do feasibility first before coming. Last month there was a Turkish trade fair in Lagos which was successful because Lagos is the commercial capital. They staged the expo at the weekend. Who do you see at the weekend in Abuja? Most people travel out of Abuja at the weekend. You go to Abuja for regulation and not for business. You cannot blame us for the failure,” he told the Daily Trust.