Building an Africa-focused public relations agency with Jessica Hope

In Episode #63 of the Unlocking Africa podcast, Terser Adamu talks to Jessica Hope, who is the founder and CEO of Wimbart, a boutique public relations company focused on serving the tech startup industry in Africa.

The podcast covers the following topics:

  • The evolution of PR and communications in Africa
  • Assessing the current state of PR and communications in Africa
  • Exploring the connection between positive PR and communications, and investment flows into Africa or specific companies
  • Strategies for pitching African stories to non-African journalists

Listen below:

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